Neworld, Great relationships build great brands

Andrew Ng, a Stanford professor and founder of deeplearning.ai, likens the advent of AI to the rise of literacy in a TedTalk. In the past, the majority was engaged in agriculture and being able to

Your website is a crucial brand asset. It should be a key platform to promote and run your business. Securing it protects you from cyberattacks and mitigates the risk of financial theft, data

The website is the focal point of your online presence. Social media, paid advertising campaigns, search appearances, content creation, sponsorships and collaborations – all contribute to the

Ireland’s Digital and Social Media Statistics 2018 » From Generative AI technology that seems to defy all sorts of piercing scrutiny to produce impressively coherent creative work, immersive

Pride Month Every June we see brands launching a slew of rainbow themed campaigns and products. We love to see thoughtful and significant Pride initiatives like Dublin Bus’ 2018 “The Proudest

As we move forward in 2021 there’s a number of digital and social media trends that are worth reflecting on. These trends are, of course, mostly driven by the pandemic, but it’s important to

Apple’s iOS 14 update is going to disrupt the social media advertising model we know and love. Discussing privacy with your team or clients can be tricky, there’s a lot going on and many ways to

In recent blogs we spoke about being authentic and building brand loyalty on social media. We suggested that a key part of creating an authentic social media presence and nurturing brand loyalty is

Marketing minds Bennett and Rundle-Thiele bring us on an historical journey of the ups and downs of brand loyalty over time. They have identified a 5 stage brand loyalty lifecycle which positions

We mentioned a few weeks ago that our No. 1 piece of advice for brands marketing on social media is to be authentic. This is because the collaborative and participatory nature of Web 2.0 created the

Located in the footprint of the former Guggenheim Museum, Prada’s NY SoHo store is almost un-shoppable. The main floor holds very little product with the space dominated instead by an oversized

First things first, increasing social media followers is not a marketing objective for your brand. There are however a number of objectives which can be achieved more efficiently with a larger number

In the attention economy, where supply is increasingly limited, social media marketing offers access to under-priced attention. In other words, marketing on social media is one of the most cost

The collaborative and participatory nature of Web 2.0 created the foundations for the rise of social media platforms. Brands rushed into this new opportunity to reach their audience with flashy tools

Welcome to another instalment of our digital and social media marketing review aimed at keeping digital marketers on their toes in 2020. In recent months, Mark Zuckerberg, recovering from multiple

2018 was the year that brought you GDPR, the Cambridge Analytica scandal and Mark Zuckerberg drinking water in front of the US Congress. In other words, it was a year when social media news went from

I suppose it helps to have a big budget but Apple continually hit the nail on the head when it comes to getting into the heads of it's consumers. They do a great parody of our Covid 19 lives working

January 2006, 21-year-old Alex Tew sat in his bedroom in Wilshire, watching the final pixels fill up on a computer screen. He was about to become a millionaire. All it took was $50, 2 days of his

After I read Rashima's post last week featuring beautiful street art on the walls throughout India, I was reminded of a festival in my home town of Waterford that similarly promotes and celebrates

I recently started listening to a new podcast - WorkLife with Adam Grant. Adam Grant is an Organisational Psychologist who, in his own words, “studies how to make work not suck.” I’ve always

‘The Purse’ tells the true story of two Wales fans, brothers David and Gareth Rees, who keep the memory of their late mother Olive alive by following Wales in the Guinness Six Nations. Olive

Every time I waltz into a place I always look out for its walls. Walls that have vibrancy, some history and maybe, a message. It’s the best way to familiarise myself with the energy of a town, a

There was a big buzz last month when Zippy Kidstore launched their HAPPY Ungendered Collection. Every clothing item in the collection can be worn by both boys and girls from 3 to 14 years

Two weeks ago I visited the Copper House Gallery just off Pleasants Street on my lunch break. There was an exhibition on which explored contemporary type and lettering design from artists around