Neworld, Great relationships build great brands

Something special happens when two iconic brands come together and the partnership between Glenisk and the IRFU is no different. A powerhouse pair, they put a focus on promoting healthy eating while supporting rugby in communities across Ireland.

When they came to us with the concept for the first ever Irish Rugby Trading Cards we were beyond delighted – most of us grew up swapping stickers for our favourite football teams! This was an opportunity to create a set of uniquely Irish collectables that feature rugby players from both the men and women’s senior squads. With huge appeal for kids and those young at heart, these cards can be found in limited edition Organic Go-Yos Yogurt tubes. So go on, get collecting!