Neworld, Great relationships build great brands

We’re just putting the finishing touches to Hunter’s Yard, a chic country retreat right in the heart of the gorgeous Mount Juliet Estate. We got the chance to channel our inner country gentleman to create a brand that’s brimming with personality. Hunter’s Yard has always been the beating heart of Mount Juliet – a place where blacksmiths, gardeners, musicians and storytellers once lived. If only those walls could talk…

Renovation and refurbishment is going apace. When finished, Hunter’s Yard will include 93 new bedrooms, conference & banquet facilities and a fresh new restaurant concept. Our brief was to create a brand identity that expressed a different kind of luxury from the Manor House, something with a little more edge. So with this in mind we took our inspiration from the honourable tradition of Country Pursuits but brought it bang up to date with some contemporary twists. Traditional herringbone tweeds sit beside modern, vibrant colours. It’s Country Gent meets Irish Sapeur – just the right vibe for a more casual, laid back luxury escape.