Neworld, Great relationships build great brands

Now a luxurious Residents’ Lounge dotted with snugs that invite guests to unwind into the wee small hours, The Tack Room far outshines its original purpose as the home of Adare Manor’s riding equipment, saddles and bridles.

With original 12th century vaulted ceilings and stone columns, the magnificent space was decadently re-fitted as part of Adare Manor’s recent refurbishment. Lavish red velvet furnishings, golden trim and dark mahogany create a sophisticated retreat for the lucky guests that pass its threshold.

But such a marvellous destination deserves an equally fantastical brand. Taking inspiration from the splendid interiors, we developed an elegant logo and sleek “libation menu” with bespoke thematic cocktails incorporating mythical, creatures that lend a sense of surreal wonderment to the design. Art deco influences marry with the rich history and stories behind Adare Manor, transporting guests to a time of mystique and magic – a true celebration of this intriguing brand.