Neworld, Great relationships build great brands

While doing my civic duty and heading to the polls Friday morning I couldn’t help but question ‘those posters’, whose sole purpose is to entice, sway or confirm my opinion.

Why do they all look the same? Why are they so outdated? Why don’t they actually consider the power of design?

Perhaps I’m slightly jaded as my life is inextricably linked with branding and I scrutinise everything. Nevertheless, I believe I’m not the only one.

Even a little consideration goes a long way – looking at photography quality, backgrounds, language, structure, fonts. They can turn average (or worse) communications into something really powerful, evoke a feeling and make a connection. Isn’t that the point?

Our international counterparts are giving a lot more attention to this medium, understanding its value.

It’s interesting to see how things have changed over time:

Dear Ireland,

Please call me. I’d like to help.

Thanks, Mary

Mary Helow, Senior Account Director

Mary called San Francisco home until 2005 but prefers the cobblestone streets of Dublin. Her loves are understanding what makes a brand tick, Star Trek (Captain Kirk is king, she says) and any type of Mexican food she can get her hands on.