Neworld, Great relationships build great brands

Say ‘so long’ to Ultra Violet and ‘hello’ to a new pink-tinted hue – Living Coral! Pantone has officially announced its colour of the year for 2019 and it does not disappoint.

“Colour is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord.” Leatrice Eiseman, Executive Director of the PANTONE Color Institute

Each year, Pantone picks a new colour based on trend analysis in fashion, technology, lifestyle, social media and other socioeconomic conditions. We can’t get enough of this effervescent colour so we decided to change a few things to our new favourite colour:

Katelynn Spaid, Social Media Coordinator 

Katelynn Spaid moved to Dublin from Austin, Texas in March 2017 to work as the Social Media Coordinator for Neworld. She received her degree from Texas Tech University in Public Relations and has extensive experience in social media management, content marketing and sales. At Neworld, she has developed an appreciation for branding and its relationship with design effectiveness. She admires the creativity and enthusiasm of her colleagues and is happy to be a part of the show by promoting and celebrating their work.