Neworld, Great relationships build great brands

The power of colour and its association with its country of origin cannot be underestimated. Think of green and its association with Ireland and St Patrick’s Day – a now global phenomenon with the go green initiative.

The colour of your jersey and the pride that is associated with wearing the colour of your country creates both passion and pride for both the wearer and the spectator.

In the same way colour can link and connect us to everyday brands.

Think of red and we can see Coca Cola and Vodafone. Think of purple and we see Cadbury’s. Black and “the black stuff “ Guinness, one of Ireland’s most iconic brands.

The association of colour with your brand can create strong competitive advantage and brand recognition. Which leads to the question for Dublin Bus – is this a missed opportunity?

Xat Houatchanthara – Creative Director Visual Communications

Xat has specialised in building brands, from inception through to rollout to creating complex brand guidelines. In his role as Creative Director, Xat immerses himself in the complete branding process, acting as your brand guardian throughout each project, combining fresh, dynamic design concepts with sharp implementation.

An avid camper, he can be found most weekends toasting marshmallows with his kids in the wilds of Connemara!