Neworld, Great relationships build great brands

A decided to have a quick look back at a post from last September. The post looked at how old the average Irish Facebook user was - at the time coming in at 29.6 years of age. Stats from last year

Using video to promote brands is becoming increasingly important in marketing. With good quality, inexpensive cameras, it’s getting easier to shoot, edit and upload video content. It’s easier for

The internet of things is a fascinating concept, where every offline object imaginable is connected in someway to the online world. When machines start talking to each other they can be used to make

F Commerce officially commenced in July 2009 when 1800 Flowers opened the very first storefront on their Facebook page. Since then, the growth of commerce on Facebook platform has been slow but

There's been countless articles posted on Google+ in the last few weeks. Is it a Facebook killer, a Twitter killer, a LinkedIn killer a Foursquare killer? The truth is it's probably none of the

The last few weeks have been kind of important for Facebook's virtual currency Facebook Credits. It's now available to purchase in 47 different currencies, from Bolivian Boliviano's to Chinese Yuan's

I read through a fairly lengthy article on Wired.com this morning detailing the last year of progress in delivering the new Google + product. I haven't tested the product yet so these are only my

A few weeks ago I came across this interesting article on Twitter alerting me to Klout Perks. I'm not sure how familiar you might be with Klout, but it ranks you based on your social media activity.

Facebook updated their guide to Insights not so long ago. It's a very useful guide and a must read for any page administrators. Understanding how your Facebook marketing is performing (and not just

Google is constantly updating its search feature, be it a little tweaking to add signals form social media, or this handy new feature that allows you to search using an image. The image can be one

Twitter isn’t the most obvious platform for marketers to engage in. The 140 character limit is probably the biggest stumbling block. It’s restrictive and requires marketers to be even more

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was

The online team have been increadibly busy working on a the new Neworld website for the last while. It finally went live last Friday and it's looking pretty cool, if we do say so ourselves! A big

in March we completed a project for Glenisk called the Tune Challenge. The purpose of the campaign was to find the soundtrack to a Glenisk TV advert, from tracks submitted by Fans via Facebook. The

Updated June 21st with Foursquare data. I've been collecting data on social media in Ireland since the last post back in February on the Neworld Blog. There's certainly enough new data to warrant

Update May 24th: A 5th nomination for Neworld in the Social Media Awards, this time for Agency Use of Social Media. The finalist list for the Social Media Awards came out earlier this week.

Last October I posted on how Bing and Facebook were going to integrate their search offering, to bring social signals deeper into search results. This week Bing announced even greater integration

This past week has seen the release of some interesting research in the UK and the USA as to the use and awareness of location based social network services. The two biggest of which are Foursquare

A year ago I wrote, on another blog, how Facebook would often make huge platform changes without giving any notice to businesses or developers. It angered a lot of people who depend on the platform

If you want social media to work for you, then you have to be prepared to invest time in it. That's the clear message you get from reading the latest Social Media Marketing Report by Michael Stelzner