Neworld, Great relationships build great brands

Just before Christmas I posted how the French retail outlet Kiabi, had their Facebook page, with 130,000 fans, deleted. Kiabi had breached the promotional guidelines on Facebook. Subsequently the

Writing a company blog takes a bit of time and effort. First you need to identify suitable topics, then craft a post which speaks to your readers. But there's hundreds of blogs out there covering

The turf war between both internet search engines heated up this week as the two companies released the latest updates of two of their search products. The Bing Bar version 7 and an update of Google

As part of my master's thesis a couple of years ago I conducted research into why people unlike brands on Facebook. The most common reasons given were receiving too many messages from brands (ie.

It's surprising the amount of brands not using video content to reach out to customers. It's getting easier and easier to produce video, free to host it and easy to distribute through existing online

Last night Facebook made some changes to the layout of pages. From first inspection it looks like they have taken the better aspects of the leaked profile layout from last December and thrown in some

Recently the cost of advertising on the network has been under scrutiny where the cost and click through rates has been identified as being higher than other websites. The ad's might be less

There's a couple of really big things on the burner for Facebook this year, the top two are Facebook Places and Credits as they take the social network into new territory. Places brings it local and

Foursquare released this infographic on how the network has grown 3400% in 2010. It's a location based social network that encourages user's to check into real world locations, with some game based

Back in December I posted how Facebook were trialing new advertising formats. It would seem those trials have been successful as Facebook are launching Sponsored Stories as new advertising format for

I love finding new tips and tricks on how to do new things within Facebook. Often these are unintentional work-arounds that are discovered by accident. This is a great example. I think everyday a new

It was interesting to read that e-mail spam has significantly dropped, worldwide, since last summer. Even I have even noticed a huge drop off in spam to my Gmail account in the last number of weeks.

A recent article I wrote for Marketing.ie Magazine has just gone live on their website. The article looks at some of the myths and misunderstandings related to social media and its use in marketing.

The response to Glenisk's Tune Challenge Facebook app has been hugely positive. Launched only on Tuesday last, almost 100 tracks have already been submitted from all over Ireland. We certainly didn't

This has been out about a week now but it's well worth a look. Its demonstrates how, as midnight on New Years Eve is celebrated around the world, people turn to Twitter to ring in the new year. In

This morning we launched a new Facebook application for Glenisk. The app is called Glenisk's Tune Challenge - a Facebook based competition to find the soundtrack to the organic brands new TV advert

Wordpress is one of the best blogging platforms there is. It's straightforward and simple for users (clients are surprised when I tell them it takes the same amount of work to send an email as write

Last year Youtube asked its users to submit clips of their life on July 24th, 2010. Over 80,000 clips were submitted from 192 countries. Of the 4,500 hours of footage submitted 1125 clips have since

This is a sixty second video produced by Time Magazine. It contains some very impressive statistics on the amount of activity that takes place on the worlds leading social network every minute of

Last year Dutch airline KLM conducted a very interesting social media driven rewards program. Instead of just allocating points or gifts to frequent flyers they identified passengers who had checked