Neworld, Great relationships build great brands

Kiabi is a French low cost clothing retailer, that has 125 stores (including 12 in Spain and 3 in Italy). Like many brands they set up a Facebook page to communicate with their customers. Using

A month ago Facebook introduced a new metric for its Insights data - impressions and feedback. Any new data Facebook can provide to marketers and page admins is most welcome, it makes it easier for

Youtube has spent much of 2010 ramping up its service offering to both viewers (to keep them  on the site for longer) and to brands (for the cash). One recent addition to the Youtube stable has been

It's that time of the year when end of year lists begin to populate websites, blogs, newspapers, magazines, radio, tv shows. Here's a list of all those end of year social media lists that a look back

Last night Facebook accidentally began to roll out a new look to their business pages. Immediately the online community began checking out these changes, and many page admins began to complain. The

This Wednesday we get to try out something a little bit different for a client, The Jelly Bean Factory. From 3pm Santa will be broadcasting live on their Facebook page, chatting with fans and giving

Last night Facebook announced a brand new look to user profiles. They have been made more visual, featuring a lot more information to give friends an instant update on what you are at in your life.

...they only just went and built a snowman!

Since the summer Facebook has gone into overdrive adding new features and services as a means to keep users further engaged with its platform. These features have included Places, Credits, Skype

If this advert were a Christmas song it would be Fairytale of New York, distinctly unseasonal yet all the better for it. Nice new work from Pot Noodle called 'A Pot Noeldle Christmas'

With the news that Google is about to purchase the group buying website Groupon for between $3 and $6 Billion dollars the rise of the two year old website has been nothing short of meteoric. Founded

There's an interesting post over on the Experian Hitwise blog examining how the UK online audience reacted to the announcement Beatles tracks would be available to download on iTunes. There's a few

This week Facebook Page admins have been provided with a new metric for their Page Insights - Post Impressions and Feedback. Previously this information was only available to pages with over 10,000

How is this for an interesting use of your data on Facebook? To announce their arrival on Facebook France's Bouygues Telecom released an application that would create an actual book of your most

Last Monday Facebook launched Messages - it's vision of how people will communicate in the future. It incorporates email, Facebook chat, messages and sms to position Facebook as the portal that

As you might guess I'm a fan of blogging, not only do I write this one, but I also have a personal one too. I've provided tips on how to set up and maintain a business blog in the past and I have

Here's some more examples of Twitter being used for marketing purposes. You might also wish to check out an earlier post on the very subject from a few weeks back. Just to clarify one of the comments

Pat Kinsley is no stranger to the Irish media, recent stints included appearances on RTE television, Newstalk and Today FM. In this video posted to the Ireland Inc. blog, he discusses brands,

Earlier this week I looked at how your posts to Facebook can gain greater visibility, aka how can they be more popular through higher ranking in Top News. After all if a post ranks higher in Top News

Facebook make regular tweaks and changes to its platform and over the last six months these changes have been about making the user experience on Facebook better. Of late the Inisghts page for admins