Neworld, Great relationships build great brands

I had been meaning to illustrate the race for likes post with a few examples of brands doing just that - providing an incentive for large numbers of people to become fans of brands in order to

Last week I posted on how Bing search results will now feature Facebook Likes. Between that and the launch of Google Instant search engine marketing is becoming a wider field, that will require more

Another infographic, this time from the folks at Fast Company, via Adverblog. A picture says a thousand words, so what does your Facebook profile picture say about you? There's an impressive list of

Nice infographic that came courtesy of The Wall blog. How the complex search beast Google works. Full size available here.

Facebook made two big announcements in the last 24 hours. The social network is further embedding itself into Microsofts search engine Bing, and the new version of Skype (5.0 to be exact) comes with

I found some really interesting examples of Twitter being used for marketing that I thought I'd share. Twitter, in my opinion, is a fantastic news source. The speed at which stories are spread across

Over the last year Facebook has been heavily criticised over its privacy settings. It has been one major chink in the armor of Facebook and something a competitor could easily exploit. However, last

I was asked by a client last week if Twitter and Facebook had superseded the blog? It's an interesting question because a lot of the attention, in terms of words being written about and visibility in

Pat Kinsley of Neworld is on Today FM's Last Word show around 4.45pm today to discuss Bertie Ahearns new advert. Last week the News of the World launched a new TV advert featuring their high profile

Last night Facebook released some information on what the average 'liker' is like. Liker's are people that click the like button on the Facebook site and off the Facebook site through the use of

It can sometimes be difficult to keep up to date with all the new services and updates to existing products Google release. From a simple search function the company has diversified into a wide range

It may be a misconception that social media, and more-so social networks, are dominated by teenagers and early twenty somethings as research from the USA, and a little bit of number crunching I did

Yesterday afternoon Neworld MD Pat Kinsley dropped into RTE to appear as a guest on their new afternoon slot The Daily Show. It's hosted by Claire Byrne and Daithai O'Se and promises a mix of current

While we wait for the new look Twitter to arrive over here. I've compiled a list of ten quick Twitter tips to consider when using the platform for business. 1. Define what exactly Twitter will be

I was a guest on Alex Gibson's marketing and media show The Persuaders at the beginning of September. We discussed Facebook and how businesses can utilise the social network for their marketing

I was always surprised at how clunky the older version of Twitter was, having to navigate away from the main focus of the site - the stream, in order to check direct messages or tweets mentioning

Last Friday Comscore released a study looking at the penetration levels of the business  social networking website Linked In. Surprisingly Ireland came in second only to the Netherlands, and well

A few of the links that have impressed during the week. 1. Trival Pursuit You versus Youtube An interactive version of the game on Youtube. Take general knowledge questions and bet against the

Google have a habit of releasing several products in and around the same time. Over the last few weeks we have had Priority Inbox, Gmail Calls and Realtime. Last night the search firm announced the

The social network field is going to get more and more crowded in the coming months. While several new and existing networks get ready to compete, Facebook are widening the gap between them and any