Neworld, Great relationships build great brands

Sometimes a brand can become so synonymous with a particular product, it can be difficult to imagine it being used on anything else. It’s understandable that when a brand is successful, a decision

It is the end of January and we are still in the realm of New Year Resolutions. Everything from ‘Operation Transformation’ to ‘Dry January’, renewed Gym memberships and Vegan lifestyles have

It’s first day back to work for 2019! Yet another Christmas has bitten the dust but it’s ok folks, just another 360 days until the madness of the next one. Even with all the advance notice, there

Our obsession with coffee continues! A veritable plethora of coffee shops have opened here in Dublin in the past 5 years. Dublin has now over 50 Starbucks alone, while the chain in Ireland has more

Last August, a mysterious symbol began to appear in a variety of locations throughout the world. These included London, New York, Turin and Tokyo amongst others. The unique implementation of this

Today on shelf, it is easy to find packaging using a variety of different colours, substrates and finishes. Of these, colour use is normally confined to using the full-colour process palette. This

Last Monday, 13th of August, the inhabitants of New York City awoke to a brand phenomenon Their local newspaper, the New York Post, was on sale as usual but did not look as usual. Its iconic front

Record temperatures, packed beaches and smiley happy people - Ireland in June 2018 has been (to borrow from The Merrymen) feeling hot, hot, hot. However, if sunburns, water shortages and sweaty

Recently, celebrity TV chef and author Jamie Oliver and a group of British MPs called for a ban on the use of cartoon characters on children’s food packaging, primarily sugary cereals. This ban was

Over recent years, there have been many advances within the design and print industry with regard to packaging production. Substrates, print quality and finishes have all made incremental strides and

On Thursday evenings, a local radio station has a feature with Johnny Giles, an ex- Leeds United legend (as they say in the business), offering opinions on all things English football. He often