Neworld, Great relationships build great brands

Keeping your packaging fresh and up to date will keep your brand where you want it to be. Seen, purchased and loved by your target audience. And as you probably know by now, you may currently be the

Johan van der Merwe is one of our "go to" food and drink stylists here at Neworld. His beautifully loose, effortless style brings a delicious flair to the shots his work produces. He has worked with

Christmas is a funny thing Down Under. No one quite knows how best to celebrate it. The traditionalists try to mimic their European forefathers and put their turkeys in the oven, heating up the

A definite hot topic in 2018 in the world of packaging is packaging waste. I was recently at a Bord Bia hosted night about the buying habits of millennials and how to attract their business. It spoke

I’ve always been intrigued with creative thinking- how to best tap into that creative part of my brain and make creativity a reliable habit. I recently purchased the book Hegarty on Creativity

I’ve always had a real soft spot for anything that shows true craftsmanship. Nothing compares to the attention to detail of something handcrafted, whether it’s a precision handmade piece of

Firstly let’s break this down into layman’s terms - what is a category cue, I hear you ask? Category cues are the expected design elements and information or colours that allow a product to sit

Strewth mate, it’s hotter than a shearer’s armpit don't ya reckon? So if you're feeling drier than the Simpson Desert and as hungry as a vegetarian at an Aussie barbeque convention, it's time

I was on a Ryanair flight recently when after ordering a pack of crisps I was presented with the novel crisp concept of “Boxerchips”. I had encountered this Irish brand many moons ago, when I

Whether it’s a tasty piece of typography or some mouthwateringly juicy food photography, there are numerous ways to create a drool-worthy piece of packaging that will tempt your potential

So maybe this minimal thing is starting to filter into the packaging world? Coke's new Diet range is beautifully simple. And what's the best way to stand out against a busier ice-cream