Neworld, Great relationships build great brands

Getting from A to B has got a lot cooler! Gone is the humble skateboard and scooter, sweating profusely as you pound the pavement down the street... Instead we now have silent

Product Life Cycle Almost all products have a specific life span known in marketing terms as the Product Life Cycle. This cycle spans the duration of the product from the time that it's launched to

I’m calling it “The January Effect” What is it about the start of a new year that makes us want to transform and start fresh. It's almost as if we want to kick off all traces of the last year

Black Friday phenomenon in Europe, is it just another sales tactic or can we really bag a bargain?? Traditionally Black Friday is on the day after Thanksgiving in America and regarded as the start

We recently began a house renovation project and I was amazed at the number of times we were asked if we were doing a “Grand Design”? The channel four home design series has become so entrenched

Marketing communications have three main objectives: Inform your customers about your brand Persuade your customers why they should choose your brand over the competitors' options Remind

Branding surrounds us 24/7/365. Whether we realise it or not we are constantly being bombarded with company names, logos and images. Take the humble take away coffee - brands are fighting for their

Why not take a moment on your next commute into Dublin city to really take in your surroundings, you may be surprised... Dublin city is making a statement with its architecture! Mixing the old

As the old saying goes, a face can launch a thousand ships... Have you ever experienced that moment you think you know someone so smile and casually nod,  saying to yourself ‘gosh where do I

We live in a fast moving, action packed world. Bombarded on a daily basis with messages, "likes", "emojis" and hashtags. This creates a challenge for brands to engage and create a human

The power of colour and its association with its country of origin cannot be underestimated. Think of green and its association with Ireland and St Patrick’s Day - a now global phenomenon with the