Neworld, Great relationships build great brands

Pride Month Every June we see brands launching a slew of rainbow themed campaigns and products. We love to see thoughtful and significant Pride initiatives like Dublin Bus’ 2018 “The Proudest

‘The Purse’ tells the true story of two Wales fans, brothers David and Gareth Rees, who keep the memory of their late mother Olive alive by following Wales in the Guinness Six Nations. Olive

On Tuesday of this week, the United States vice president Mike Pence delivered a space policy speech that called for American men and women to return to the Moon by 2024. Despite the understandable

Not too long ago, while sipping on a flat white. Gazing out a café window and people watching, a poster caught my eye. Why? Well it's been a while since a poster has cut through the noise of

Anyone sitting on their couch down-under watching the Australian Open tennis final on channel 9 last Sunday would have been very surprised to see in the middle of a break between games that Rafa

Blue Monday has come and gone, payday is so near yet so far, Christmas is a distant memory and somehow it feels like 76th of January. Fear not, the Cadbury’s Creme Egg hunt is back and it’s

It’s happening more and more, big brands taking stands on socially pertinent issues. Sometimes with great success, sometimes not so much. Who could forget Pepsi’s suggestion that a soft drink was

Christmas time - soooomething, sooomething and wine! Tomorrow (the 20th) is the deadline for sending cards to your Irish pals (you are far too late for your friends out foreign. Forget them. They

I never really paid much attention to Christmas ads growing up. Looking back, I guess Coca-Cola had established a style back in ‘god knows when’ and that was “the Christmas look" everyone

Ireland may be emerging like a Phoenix from the ashes but it is obvious that there’s been a huge shift in attitudes since the Celtic Tiger. People are tired with the unrealistic and

It’s yet another summer of sport and as we reach the start of July it means it will soon be time for another Tour de France. I know for most it’s of little interest but I’ve been a fan of

Limited edition packaging can be a great way to entice consumers, both established and new, to buy. Often of a higher quality than the brand’s standard packaging, the limited edition version is

I recently had to carry out research on social media campaigns for a client (I swear it was legitimate work related research - really!) which inevitably led via the Google rabbit hole to examples for

1: Shake n Vac Let's start with the worst... go on put the freshness back, a world class earworm, you’re welcome! 2: Harp larger Ah Sally O’Brien (she was actually English!) but anyway

We live in a fast moving, action packed world. Bombarded on a daily basis with messages, "likes", "emojis" and hashtags. This creates a challenge for brands to engage and create a human