Neworld, Great relationships build great brands

2018 was the year that brought you GDPR, the Cambridge Analytica scandal and Mark Zuckerberg drinking water in front of the US Congress. In other words, it was a year when social media news went from

Blue Monday has come and gone, payday is so near yet so far, Christmas is a distant memory and somehow it feels like 76th of January. Fear not, the Cadbury’s Creme Egg hunt is back and it’s

Christmas time - soooomething, sooomething and wine! Tomorrow (the 20th) is the deadline for sending cards to your Irish pals (you are far too late for your friends out foreign. Forget them. They

If you were ever in doubt what a behemoth the World Cup is from a branding point of view have a browse through the fifa.com website. Under the marketing section there are pages and pages about

It’s yet another summer of sport and as we reach the start of July it means it will soon be time for another Tour de France. I know for most it’s of little interest but I’ve been a fan of

Four years ago I wrote an article for a magazine about the basics of search engine optimistation. I stumbled on the text again recently and was surprised to see how much is still relevant, at least

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was

Writing a company blog takes a bit of time and effort. First you need to identify suitable topics, then craft a post which speaks to your readers. But there's hundreds of blogs out there covering

Wordpress is one of the best blogging platforms there is. It's straightforward and simple for users (clients are surprised when I tell them it takes the same amount of work to send an email as write

As you might guess I'm a fan of blogging, not only do I write this one, but I also have a personal one too. I've provided tips on how to set up and maintain a business blog in the past and I have

I was asked by a client last week if Twitter and Facebook had superseded the blog? It's an interesting question because a lot of the attention, in terms of words being written about and visibility in

This is the second of two posts looking at setting up a business blog. The first part, with tips 1 - 8, can be found here. Tips 9 - 16 are below. 9 - Developing Blog Content Ideas Another

I came across this interesting presentation last week posted on the We Are Social blog, into why social media projects fail. The slides are based on an undercover study conducted by the Brand Science

Blogging can be time consuming, difficult and very hard to maintain frequency of posts once the initial momentum has worn off. But more and more studies identify consumers as using the internet to be

I often get asked 'how often should I post on a blog or a Facebook page?' There is no definitive answer because it depends on the business. If I 'like' a news organisation on Facebook I'd expect a

Just why is content so important in social media marketing? To identify this we need to understand the role of traditional communications, that of TV, print and radio, against social media. The

In some quarters there's a failure to understand what social media is 'about' and how it can be utilised for brands. Here’s some practical information about how social media for brands doesn’t

Bands and music artists practically wrote the rules on how to use social media for marketing and there’s a lot we can learn from how they operated. Yesterday I wrote how Myspace was a critical