Neworld, Great relationships build great brands

Pride Month Every June we see brands launching a slew of rainbow themed campaigns and products. We love to see thoughtful and significant Pride initiatives like Dublin Bus’ 2018 “The Proudest

Marketing minds Bennett and Rundle-Thiele bring us on an historical journey of the ups and downs of brand loyalty over time. They have identified a 5 stage brand loyalty lifecycle which positions

Located in the footprint of the former Guggenheim Museum, Prada’s NY SoHo store is almost un-shoppable. The main floor holds very little product with the space dominated instead by an oversized

‘The Purse’ tells the true story of two Wales fans, brothers David and Gareth Rees, who keep the memory of their late mother Olive alive by following Wales in the Guinness Six Nations. Olive

Shortly after Christmas, after years of constant badgering, my son finally got his wish - a pet. Not for us the Cockapoo or French Bulldog. No, my son chose the “dog of the reptile world”, a

What is highly nutritious, low in fat, environmentally sustainable, popular with 2 billion people worldwide and has six legs? The original superfood! Edible-insects might be the protein of the future

When Hailo came on the scene in Dublin it was an instant success. Founded in London in 2011, the taxi ordering app was simple and brilliantly clever. Order your taxi on the app with the push of a

Have you considered using comics or comic-like visual content in your brand storytelling efforts? If not, then let’s talk about it today- once in a while your brand should show that it's not afraid

Anyone sitting on their couch down-under watching the Australian Open tennis final on channel 9 last Sunday would have been very surprised to see in the middle of a break between games that Rafa

Blue Monday has come and gone, payday is so near yet so far, Christmas is a distant memory and somehow it feels like 76th of January. Fear not, the Cadbury’s Creme Egg hunt is back and it’s

It’s happening more and more, big brands taking stands on socially pertinent issues. Sometimes with great success, sometimes not so much. Who could forget Pepsi’s suggestion that a soft drink was

The nature of my work has me take stock of all the happenings in the branding world - what brands are thriving and what brands are going for a facelift! Also, to identify whether a trend is a fad or

Toys "R" Us was an international toy company founded in April 1948 and went into bankruptcy in 2018. Before its demise, the design studio Lippincott was brought on board to refresh the identity in

Employee engagement is pivotal to building successful brands. But are brand owners barking up the wrong tree when it comes to executing engagement strategies? In the US alone, over a $100 billion

Sustainability is the big word around town. It’s a broad term, one that can't quite be pinned down by a single definition. The beauty of this is that it means everyone can integrate principles of

As a graphic designer focused on branding I’m always curious about what's going on in this industry to expand my visual boundaries and find inspiration. It’s fascinating what you can come across

Exactly 5 months ago, I traded the sunny shores of India for the cobbled streets of Dublin. So far I haven't been doing too bad adjusting to the rainy Irish weather and the interesting cultural

Quality A successful brand is a good indicator that the product or service delivers customer satisfaction. Consumers are generally risk averse and do not want to waste their money on a disappointing

Black Friday phenomenon in Europe, is it just another sales tactic or can we really bag a bargain?? Traditionally Black Friday is on the day after Thanksgiving in America and regarded as the start

I’m just two weeks back from the Web Summit so I’ve had time to reflect on this year's Lisbon extravaganza. This annual meeting of the tech community keeps growing and growing with figures