Neworld, Great relationships build great brands

Back in August 2017, The Prince Estate and Pantone Colour Institute created a standardized custom colour to represent and honour the late international icon called Love Symbol #2. The

Once upon a time, there was a castle. This was no ordinary Castle. This was a city castle, complete with a ghost… Intrigued? We certainly were. What a pleasure it was to work with Clontarf Castle

While doing my civic duty and heading to the polls Friday morning I couldn’t help but question ‘those posters’, whose sole purpose is to entice, sway or confirm my opinion. Why do they all

With the launch of Conor McGregors “Proper No. Twelve Whiskey” there’s a growing trend with celebrities to create their own range of spirit drinks. It definitly launched to mixed reviews and

I am currently reading what's considered the 'creative bible for those looking to succeed in life, business and creativity' - Damn Good Advice by George Lois. And a section I came across was his

As Irish TV watchers may have noticed, TV3 has recently rebranded as Virgin Media TV. The channels formally known as TV3, 3e and be3 have been renamed as Virgin Media One, Virgin Media Two and

Marketing communications have three main objectives: Inform your customers about your brand Persuade your customers why they should choose your brand over the competitors' options Remind

Your business has many facets and a variety of talent within its walls. The main players might include CEO, sales/marketing, finance, technology, product development and administration - all working

First played in 1927 and named after English seed merchant Samuel Ryder, the Ryder Cup, organized jointly by Ryder Cup Europe and PGA, is a biennial golf tournament that pits twelve-player teams of

Branding surrounds us 24/7/365. Whether we realise it or not we are constantly being bombarded with company names, logos and images. Take the humble take away coffee - brands are fighting for their

There comes a time when everyone burns the candle at both ends. A point where no matter how long you spend staring at a screen, nothing will happen. Every last bit of creative juice has been

A couple of weeks ago I found myself dropping in on one of my favourite haunts in Dublin, Glasnevin Cemetery. You see, every once in a while a friend comes to town, and where better to get a crash

Brand guidelines define how a brand exists and communicates. Yes, they are important! And there are a few reasons why: Clarity Firstly, brand guidelines provide an understanding of your

What is tone of voice? Behind the veil of branding mystique, tone of voice is exactly what it says on the tin. It’s an understanding that it’s not what you say, rather the way in which you say

Branding is a strange business to be in. Most clients want you to have experience in their sector... but not too much experience. If you are designing a whisky bottle, it’s great if you’ve worked

1. Investing in a logo, but forgetting to invest in the brand By definition, a logo is a graphic or a mark that identifies a company or organization. But a brand is what conveys differentiation,

A tiny coffee shop in a tiny town, Little Wolf is no Starbucks. But as a brand with buckets full of character, it goes to show that a bit of personality goes a long way. In a world of brands

With the World Cup over for another four years, France has updated their badge with their second World Cup star. During the World Cup, 1966 nostalgia was fervent in the UK and England fans were

Teeling Whiskey Have you heard about the bird? I was enlightened about the meaning behind this whiskey’s logo during a tour of their Dublin 8 HQ. At a glance you might pass this logo over as a

If you were ever in doubt what a behemoth the World Cup is from a branding point of view have a browse through the fifa.com website. Under the marketing section there are pages and pages about