Neworld, Great relationships build great brands

No matter the industry or sector, business to business brands seem to have a deep-rooted aversion to emotion. The idea of it simply repulses them. It's like some kind of highly contagious virus

There has been a bit of talk about Svalbardi. A luxury brand that is marketing itself as a gift you can enjoy, " yourself, with colleagues, friends, or loved ones” The packaging consists of

Whether you’re starting from scratch or trying to reinvent yourself, the name you give your business is critical. It’s often the very first impression you make on potential customers, competitors

Limited edition packaging can be a great way to entice consumers, both established and new, to buy. Often of a higher quality than the brand’s standard packaging, the limited edition version is

Ideally a board should have a diversity of specialists such as finance, marketing, tech. But until more designers sit at the table, the business of design will not be taken seriously at the highest

How do you choose the destination of your next holiday? Are you Pinteresting beachy destinations? Looking at travel Instagram accounts for inspiration or asking friends and family for suggestions?

I was on a Ryanair flight recently when after ordering a pack of crisps I was presented with the novel crisp concept of “Boxerchips”. I had encountered this Irish brand many moons ago, when I

You're either a Coca-Cola drinker or a Pepsi drinker. And that's not by accident. The rivalry between the two brands is legendary, starting over a century ago and has taken many forms from marketing

Every time I turn around it seems like it’s springtime again. I love spring in Dublin. The canals become packed with people soaking in the sun, the flowers have bloomed in Stephens Green and

You'd be hard pushed to find a global brand that doesn't have a view on sustainability. So much so that some would suggest overuse has eroded its true meaning. And there's others that would argue

One of the earliest decisions you make when establishing your brand is an obvious one: the name! It’s such a basic ingredient of your business that it’s easy to overlook the full potential of an

There is one thing that you can usually rely on - hotel restaurants are going to be overpriced, bland affairs, disappointing in their food offer and decor. The corporate traveller who has arrived

What is a Social Media Influencer? A social media influencer is a user who has established credibility in a specific industry. These influencers have direct access to a large audience and can

Human instinct isn’t always given the credit it deserves. All animals use their natural instincts to survive and make decisions – we accept this as a fact. However, as humans we don’t always

They’re just for twenty-somethings. They’re making us lazy. They’re destroying language as we know it. They’re crass. They’re definitely not work safe. Emojis get a tough time but it’s

The power of colour and its association with its country of origin cannot be underestimated. Think of green and its association with Ireland and St Patrick’s Day - a now global phenomenon with the

When it comes to branding I have always asked the big question – the why? Why do certain brands act one way and others another? The obvious answer is that each and every brand is different - it’s

The whiskey industry is booming and Ireland is having its moment. What many are deeming a “Whiskey Renaissance,” Irish whiskey sales have increased by over 300% in the last 10 years - now

Every successful business invests a considerable amount of time and money into building and nurturing their brands. As with any cost the management and shareholders need to know whether this

On Thursday evenings, a local radio station has a feature with Johnny Giles, an ex- Leeds United legend (as they say in the business), offering opinions on all things English football. He often