Neworld, Great relationships build great brands

Located in the footprint of the former Guggenheim Museum, Prada’s NY SoHo store is almost un-shoppable. The main floor holds very little product with the space dominated instead by an oversized

On Tuesday of this week, the United States vice president Mike Pence delivered a space policy speech that called for American men and women to return to the Moon by 2024. Despite the understandable

Instagram has more than 1 billion active users, it boasts higher engagement rates than any other social media platform. With the right strategy you can make Instagram work for your brand. Using

Bringing Digital Art to Life When we think of the traditional methods of painting and the necessary tools that artists need to work their craft we think of brushes and paint, canvases and paper.

Getting from A to B has got a lot cooler! Gone is the humble skateboard and scooter, sweating profusely as you pound the pavement down the street... Instead we now have silent

What is highly nutritious, low in fat, environmentally sustainable, popular with 2 billion people worldwide and has six legs? The original superfood! Edible-insects might be the protein of the future

Injecting colour and energy into our streets, transforming the city’s landscape and bringing the joy of art to the people… Dublin Canvas is a community art project that delivers on so many

Not too long ago, while sipping on a flat white. Gazing out a café window and people watching, a poster caught my eye. Why? Well it's been a while since a poster has cut through the noise of

Bauhaus celebrates a milestone 100th birthday this year. It’s style is still relevant to design today - marriage of form and function is still the back bone of taste and sophistication. Bauhaus

We use icons in an attempt to universally represent meaning. On websites and in real life, icons are often used in place of or in addition to text. But what happens when the item on which an icon

The nature of my work has me take stock of all the happenings in the branding world - what brands are thriving and what brands are going for a facelift! Also, to identify whether a trend is a fad or

Toys "R" Us was an international toy company founded in April 1948 and went into bankruptcy in 2018. Before its demise, the design studio Lippincott was brought on board to refresh the identity in

Christmas time - soooomething, sooomething and wine! Tomorrow (the 20th) is the deadline for sending cards to your Irish pals (you are far too late for your friends out foreign. Forget them. They

Say ‘so long’ to Ultra Violet and ‘hello’ to a new pink-tinted hue – Living Coral! Pantone has officially announced its colour of the year for 2019 and it does not

As a graphic designer focused on branding I’m always curious about what's going on in this industry to expand my visual boundaries and find inspiration. It’s fascinating what you can come across

The New York Times recently ran a story about a 1950s French font that, as they describe it, has ‘taken over’ New York. The typeface has proliferated on storefronts in parts of the city,

It's that time of year when we're all counting down to Santy! And once he's come and gone, we're all planning fresh new starts, and opening up the first pages of our brand new, fresh paper smelling,

I’m just two weeks back from the Web Summit so I’ve had time to reflect on this year's Lisbon extravaganza. This annual meeting of the tech community keeps growing and growing with figures

They say that nostalgia triggers the reward pathways in the brain and causes the release of feel-good chemicals like dopamine which is why it delivers that indulgently warm glow. There are a few

What differentiates design from art is the functional aspect - design is about problem solving - communicating a message, an idea or an action. This is no more so than in signage and particularly