Neworld, Great relationships build great brands

While doing my civic duty and heading to the polls Friday morning I couldn’t help but question ‘those posters’, whose sole purpose is to entice, sway or confirm my opinion. Why do they all

With the launch of Conor McGregors “Proper No. Twelve Whiskey” there’s a growing trend with celebrities to create their own range of spirit drinks. It definitly launched to mixed reviews and

First played in 1927 and named after English seed merchant Samuel Ryder, the Ryder Cup, organized jointly by Ryder Cup Europe and PGA, is a biennial golf tournament that pits twelve-player teams of

I’ve always had a real soft spot for anything that shows true craftsmanship. Nothing compares to the attention to detail of something handcrafted, whether it’s a precision handmade piece of

According to research 90% of our assessment of a product is made on colour alone. If we don’t like a colour palette chances are we won’t buy the product or stay on a website for very long.  On a

There comes a time when everyone burns the candle at both ends. A point where no matter how long you spend staring at a screen, nothing will happen. Every last bit of creative juice has been

I recently read an article in It's Nice That, an online design magazine, by Nayoung Kim talking about custom typefaces and if they are worth the hype: Custom is a magic word. Everyone wants to be

I am a lover of cosmetics and makeup… Sephora is my Disney when on holidays - I get jittery and excited before entering its doors! My love of make-up goes back to watching my maternal Grandmother

Why not take a moment on your next commute into Dublin city to really take in your surroundings, you may be surprised... Dublin city is making a statement with its architecture! Mixing the old

If you were ever in doubt what a behemoth the World Cup is from a branding point of view have a browse through the fifa.com website. Under the marketing section there are pages and pages about

Street art is no longer seen as illegal or tacky, splashed on buildings around the city. It has become an art movement that is growing bigger and bigger by the moment. I must confess, I’m a sucker

It’s yet another summer of sport and as we reach the start of July it means it will soon be time for another Tour de France. I know for most it’s of little interest but I’ve been a fan of

Seeing as my last blog was all about Vexillology and with the weekend that’s in it, I thought I’d let you all know about Gilbert Baker! Who? ...Gilbert Baker was an American artist, gay rights

I call myself a UI Designer… previously called a web designer, before that I was a graphic designer! I’m not a UX Designer. Sometimes my role crosses over into the UX field prior to starting to

There has been a bit of talk about Svalbardi. A luxury brand that is marketing itself as a gift you can enjoy, " yourself, with colleagues, friends, or loved ones” The packaging consists of

Limited edition packaging can be a great way to entice consumers, both established and new, to buy. Often of a higher quality than the brand’s standard packaging, the limited edition version is

Ideally a board should have a diversity of specialists such as finance, marketing, tech. But until more designers sit at the table, the business of design will not be taken seriously at the highest

Most people, like myself, have little or no understanding of braille - the universal tactile writing system used by and for the visually impaired. As a consequence, sighted people tend to overlook or

Every time I turn around it seems like it’s springtime again. I love spring in Dublin. The canals become packed with people soaking in the sun, the flowers have bloomed in Stephens Green and

You'd be hard pushed to find a global brand that doesn't have a view on sustainability. So much so that some would suggest overuse has eroded its true meaning. And there's others that would argue