Neworld, Great relationships build great brands

Andrew Ng, a Stanford professor and founder of deeplearning.ai, likens the advent of AI to the rise of literacy in a TedTalk. In the past, the majority was engaged in agriculture and being able to

Your website is a crucial brand asset. It should be a key platform to promote and run your business. Securing it protects you from cyberattacks and mitigates the risk of financial theft, data

The website is the focal point of your online presence. Social media, paid advertising campaigns, search appearances, content creation, sponsorships and collaborations – all contribute to the

Apple’s iOS 14 update is going to disrupt the social media advertising model we know and love. Discussing privacy with your team or clients can be tricky, there’s a lot going on and many ways to

In recent blogs we spoke about being authentic and building brand loyalty on social media. We suggested that a key part of creating an authentic social media presence and nurturing brand loyalty is

Marketing minds Bennett and Rundle-Thiele bring us on an historical journey of the ups and downs of brand loyalty over time. They have identified a 5 stage brand loyalty lifecycle which positions

Located in the footprint of the former Guggenheim Museum, Prada’s NY SoHo store is almost un-shoppable. The main floor holds very little product with the space dominated instead by an oversized

The collaborative and participatory nature of Web 2.0 created the foundations for the rise of social media platforms. Brands rushed into this new opportunity to reach their audience with flashy tools

Welcome to another instalment of our digital and social media marketing review aimed at keeping digital marketers on their toes in 2020. In recent months, Mark Zuckerberg, recovering from multiple

2018 was the year that brought you GDPR, the Cambridge Analytica scandal and Mark Zuckerberg drinking water in front of the US Congress. In other words, it was a year when social media news went from

On Tuesday of this week, the United States vice president Mike Pence delivered a space policy speech that called for American men and women to return to the Moon by 2024. Despite the understandable

Instagram has more than 1 billion active users, it boasts higher engagement rates than any other social media platform. With the right strategy you can make Instagram work for your brand. Using

Bringing Digital Art to Life When we think of the traditional methods of painting and the necessary tools that artists need to work their craft we think of brushes and paint, canvases and paper.

The process of selecting an agency to work on your website can be challenging. There are many web agencies out there, how do you choose a good one? More importantly, how do you guarantee that the

Everybody meet Imma, a beautiful Japanese girl. She's fashionable, popular and going viral on Instagram and Twitter. She's taking the fashion industry by storm. You may be wondering... So what?!

We use icons in an attempt to universally represent meaning. On websites and in real life, icons are often used in place of or in addition to text. But what happens when the item on which an icon

On the internet, Wordpress is everywhere. Approximately 75 million websites are powered by Wordpress which means it runs over 30% of the entire world-wide-web. It can be found everywhere from

I’m just two weeks back from the Web Summit so I’ve had time to reflect on this year's Lisbon extravaganza. This annual meeting of the tech community keeps growing and growing with figures

1. Focus on content Content is the most vital part of your website. Your content will win the attention of your customers, letting the other elements of your website (design, imagery, videos,

As Irish TV watchers may have noticed, TV3 has recently rebranded as Virgin Media TV. The channels formally known as TV3, 3e and be3 have been renamed as Virgin Media One, Virgin Media Two and