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Social Media Predictions 2012
By chance I recently came across an article I wrote in 2012 for a marketing magazine. It was loosely about social media, the value for companies of being active on social networks, privacy and -
Using the right colour in the right way
According to research 90% of our assessment of a product is made on colour alone. If we don’t like a colour palette chances are we won’t buy the product or stay on a website for very long. On a -
Four unexpected consequences of GDPR
So, how are you enjoying the new post-GDPR era? Are you feeling a warm sense of safety & security as you voyage through the internet? Does your data feel snugly tucked up, protected from the evil -
7 key tips for building a restaurant website
Neworld have developed quite a few restaurant websites over the years and we've learned a thing or two about how to create effective and engaging sites that help build loyal customers and drive -
3 weird things you never knew about your website’s visitors
Imagine you have just launched your brand new website - and congratulations, it's gorgeous! You're sitting at your desk, clicking around and it's all shiny and scrolly and fast and lovely, just like -
The differences between UX & UI
I call myself a UI Designer… previously called a web designer, before that I was a graphic designer! I’m not a UX Designer. Sometimes my role crosses over into the UX field prior to starting to -
Ireland’s Digital and Social Media Statistics 2018
Digital and Social Media Trends for 2023 » So it goes without saying that we live in an age where technology proliferates and prevails. It shapes the way we work and live. And sad as it may be, -
The Seven Deadly Sins of Web Design
Even at the best web agency, designing a website can be a challenge and every business needs a website designed with usability in mind. People can have a range of different opinions on what -
Confessions of a Weather Nerd
I am a self-professed weather nerd. And maybe it's because I grew up in the 'Sunny South East' but I have never fully accepted the Irish weather's tendency towards the wet. It's not that I'm in -
Aurora borealis and our eye’s perception
Like most people, the Aurora Borealis, aka Northern Lights, were always on my bucket list. The pops of dazzling pink, green and purple dancing across the night sky always fascinated me. Last month -
Blow your own horn
Inspiration from India Myself and two colleagues are just back from a short trip to India (as you do), and it was certainly a full-on overwhelming cultural experience, a world away from a hop over -
Copywriting & SEO: Write for people and the search engines will follow
Search Engine Optimisation, or SEO, has long had a reputation as a dark art. SEO experts in digital and web agencies have historically been able to win the top spot for a search using a variety -
Get Ready To Explore
A quick peek into our exciting project with Explorium, opening May 2018! -
Changing The World One Battery At A Time
It’s not everyday we get to work on a project that’s changing the world! Or at least educating kids to be guardians of our planet by making them aware of the importance of battery recycling. No -
Slane Irish Whiskey
Online bookings are now live at Slane Irish Whiskey! It’s been a real pleasure to work with Brown-Forman on this incredible project to bring the brand experience to life.