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Ireland’s Digital and Social Media Statistics 2018 » From Generative AI technology that seems to defy all sorts of piercing scrutiny to produce impressively coherent creative work, immersive

As we move forward in 2021 there’s a number of digital and social media trends that are worth reflecting on. These trends are, of course, mostly driven by the pandemic, but it’s important to

Apple’s iOS 14 update is going to disrupt the social media advertising model we know and love. Discussing privacy with your team or clients can be tricky, there’s a lot going on and many ways to

In the attention economy, where supply is increasingly limited, social media marketing offers access to under-priced attention. In other words, marketing on social media is one of the most cost

The collaborative and participatory nature of Web 2.0 created the foundations for the rise of social media platforms. Brands rushed into this new opportunity to reach their audience with flashy tools

Welcome to another instalment of our digital and social media marketing review aimed at keeping digital marketers on their toes in 2020. In recent months, Mark Zuckerberg, recovering from multiple

We are consuming a huge amount of information every single day. Social media, online newspapers, blogs from think they know-it-all accountants, news bulletins. It can be a little a little

A decided to have a quick look back at a post from last September. The post looked at how old the average Irish Facebook user was - at the time coming in at 29.6 years of age. Stats from last year

Using video to promote brands is becoming increasingly important in marketing. With good quality, inexpensive cameras, it’s getting easier to shoot, edit and upload video content. It’s easier for

F Commerce officially commenced in July 2009 when 1800 Flowers opened the very first storefront on their Facebook page. Since then, the growth of commerce on Facebook platform has been slow but

There's been countless articles posted on Google+ in the last few weeks. Is it a Facebook killer, a Twitter killer, a LinkedIn killer a Foursquare killer? The truth is it's probably none of the

I read through a fairly lengthy article on Wired.com this morning detailing the last year of progress in delivering the new Google + product. I haven't tested the product yet so these are only my

A few weeks ago I came across this interesting article on Twitter alerting me to Klout Perks. I'm not sure how familiar you might be with Klout, but it ranks you based on your social media activity.

Facebook updated their guide to Insights not so long ago. It's a very useful guide and a must read for any page administrators. Understanding how your Facebook marketing is performing (and not just

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was

in March we completed a project for Glenisk called the Tune Challenge. The purpose of the campaign was to find the soundtrack to a Glenisk TV advert, from tracks submitted by Fans via Facebook. The

Updated June 21st with Foursquare data. I've been collecting data on social media in Ireland since the last post back in February on the Neworld Blog. There's certainly enough new data to warrant

Update May 24th: A 5th nomination for Neworld in the Social Media Awards, this time for Agency Use of Social Media. The finalist list for the Social Media Awards came out earlier this week.

Last October I posted on how Bing and Facebook were going to integrate their search offering, to bring social signals deeper into search results. This week Bing announced even greater integration

This past week has seen the release of some interesting research in the UK and the USA as to the use and awareness of location based social network services. The two biggest of which are Foursquare