Neworld, Great relationships build great brands

Just before Christmas I posted how the French retail outlet Kiabi, had their Facebook page, with 130,000 fans, deleted. Kiabi had breached the promotional guidelines on Facebook. Subsequently the

The turf war between both internet search engines heated up this week as the two companies released the latest updates of two of their search products. The Bing Bar version 7 and an update of Google

As part of my master's thesis a couple of years ago I conducted research into why people unlike brands on Facebook. The most common reasons given were receiving too many messages from brands (ie.

Last night Facebook made some changes to the layout of pages. From first inspection it looks like they have taken the better aspects of the leaked profile layout from last December and thrown in some

Recently the cost of advertising on the network has been under scrutiny where the cost and click through rates has been identified as being higher than other websites. The ad's might be less

There's a couple of really big things on the burner for Facebook this year, the top two are Facebook Places and Credits as they take the social network into new territory. Places brings it local and

Foursquare released this infographic on how the network has grown 3400% in 2010. It's a location based social network that encourages user's to check into real world locations, with some game based

Back in December I posted how Facebook were trialing new advertising formats. It would seem those trials have been successful as Facebook are launching Sponsored Stories as new advertising format for

I love finding new tips and tricks on how to do new things within Facebook. Often these are unintentional work-arounds that are discovered by accident. This is a great example. I think everyday a new

It was interesting to read that e-mail spam has significantly dropped, worldwide, since last summer. Even I have even noticed a huge drop off in spam to my Gmail account in the last number of weeks.

A recent article I wrote for Marketing.ie Magazine has just gone live on their website. The article looks at some of the myths and misunderstandings related to social media and its use in marketing.

The response to Glenisk's Tune Challenge Facebook app has been hugely positive. Launched only on Tuesday last, almost 100 tracks have already been submitted from all over Ireland. We certainly didn't

This morning we launched a new Facebook application for Glenisk. The app is called Glenisk's Tune Challenge - a Facebook based competition to find the soundtrack to the organic brands new TV advert

This is a sixty second video produced by Time Magazine. It contains some very impressive statistics on the amount of activity that takes place on the worlds leading social network every minute of

Kiabi is a French low cost clothing retailer, that has 125 stores (including 12 in Spain and 3 in Italy). Like many brands they set up a Facebook page to communicate with their customers. Using

A month ago Facebook introduced a new metric for its Insights data - impressions and feedback. Any new data Facebook can provide to marketers and page admins is most welcome, it makes it easier for

It's that time of the year when end of year lists begin to populate websites, blogs, newspapers, magazines, radio, tv shows. Here's a list of all those end of year social media lists that a look back

Last night Facebook accidentally began to roll out a new look to their business pages. Immediately the online community began checking out these changes, and many page admins began to complain. The

This Wednesday we get to try out something a little bit different for a client, The Jelly Bean Factory. From 3pm Santa will be broadcasting live on their Facebook page, chatting with fans and giving

Last night Facebook announced a brand new look to user profiles. They have been made more visual, featuring a lot more information to give friends an instant update on what you are at in your life.