Neworld, Great relationships build great brands

Since the summer Facebook has gone into overdrive adding new features and services as a means to keep users further engaged with its platform. These features have included Places, Credits, Skype

With the news that Google is about to purchase the group buying website Groupon for between $3 and $6 Billion dollars the rise of the two year old website has been nothing short of meteoric. Founded

There's an interesting post over on the Experian Hitwise blog examining how the UK online audience reacted to the announcement Beatles tracks would be available to download on iTunes. There's a few

This week Facebook Page admins have been provided with a new metric for their Page Insights - Post Impressions and Feedback. Previously this information was only available to pages with over 10,000

How is this for an interesting use of your data on Facebook? To announce their arrival on Facebook France's Bouygues Telecom released an application that would create an actual book of your most

Last Monday Facebook launched Messages - it's vision of how people will communicate in the future. It incorporates email, Facebook chat, messages and sms to position Facebook as the portal that

Earlier this week I looked at how your posts to Facebook can gain greater visibility, aka how can they be more popular through higher ranking in Top News. After all if a post ranks higher in Top News

Facebook make regular tweaks and changes to its platform and over the last six months these changes have been about making the user experience on Facebook better. Of late the Inisghts page for admins

I had been meaning to illustrate the race for likes post with a few examples of brands doing just that - providing an incentive for large numbers of people to become fans of brands in order to

Last week I posted on how Bing search results will now feature Facebook Likes. Between that and the launch of Google Instant search engine marketing is becoming a wider field, that will require more

Another infographic, this time from the folks at Fast Company, via Adverblog. A picture says a thousand words, so what does your Facebook profile picture say about you? There's an impressive list of

Facebook made two big announcements in the last 24 hours. The social network is further embedding itself into Microsofts search engine Bing, and the new version of Skype (5.0 to be exact) comes with

Over the last year Facebook has been heavily criticised over its privacy settings. It has been one major chink in the armor of Facebook and something a competitor could easily exploit. However, last

I was asked by a client last week if Twitter and Facebook had superseded the blog? It's an interesting question because a lot of the attention, in terms of words being written about and visibility in

Last night Facebook released some information on what the average 'liker' is like. Liker's are people that click the like button on the Facebook site and off the Facebook site through the use of

It may be a misconception that social media, and more-so social networks, are dominated by teenagers and early twenty somethings as research from the USA, and a little bit of number crunching I did

I was a guest on Alex Gibson's marketing and media show The Persuaders at the beginning of September. We discussed Facebook and how businesses can utilise the social network for their marketing

The social network field is going to get more and more crowded in the coming months. While several new and existing networks get ready to compete, Facebook are widening the gap between them and any

I came across this interesting presentation last week posted on the We Are Social blog, into why social media projects fail. The slides are based on an undercover study conducted by the Brand Science

I'm not sure if it was this article yesterday that drew my attention to the rise Facebook spam, or maybe it was a product page that contained 23 spam messages in the top 25 posts on its wall. Landing