Neworld, Great relationships build great brands

I recently visited the beautiful city of Murcia in the South of Spain and took some time to visit a most stunning building of “Real Casino of Murcia”. If you are a bit confused by the name and

When Hailo came on the scene in Dublin it was an instant success. Founded in London in 2011, the taxi ordering app was simple and brilliantly clever. Order your taxi on the app with the push of a

Keeping your packaging fresh and up to date will keep your brand where you want it to be. Seen, purchased and loved by your target audience. And as you probably know by now, you may currently be the

It's World Compliment Day! A day when people show extra appreciation to those they come into contact with by dishing out sincere personal compliments. The holiday began as ‘National Compliment

Injecting colour and energy into our streets, transforming the city’s landscape and bringing the joy of art to the people… Dublin Canvas is a community art project that delivers on so many

So, you want to know if we can taste shapes? Stay tuned to find out. Sensory overload! At any given moment, we are bombarded with sensory information. Our brains are faced with the task of

Vintage packaging design has been a highly effective trend in the last couple of years. It's decorative, it's old and it's a great way to catch consumers’ attention on shelf. From bold slab

Not too long ago, while sipping on a flat white. Gazing out a café window and people watching, a poster caught my eye. Why? Well it's been a while since a poster has cut through the noise of

Product Life Cycle Almost all products have a specific life span known in marketing terms as the Product Life Cycle. This cycle spans the duration of the product from the time that it's launched to

It's that time of year... For one week only, shelves are fully stocked with roses, teddies and greeting cards. When we hear the words ‘love’ and ‘brand’ we automatically think of romantic

One of my favourite programs kicked off on Sky Arts this week and it's well worth a watch whether you are an artist or not. Sky Arts 'Portrait Artist of the Year' invites professional and amateur

We are consuming a huge amount of information every single day. Social media, online newspapers, blogs from think they know-it-all accountants, news bulletins. It can be a little a little

It is the end of January and we are still in the realm of New Year Resolutions. Everything from ‘Operation Transformation’ to ‘Dry January’, renewed Gym memberships and Vegan lifestyles have

Following on a recent blog posted by Anita Kerr and myself, I have since come across some more interesting facts on employee engagement from an H.R. prospective. A key element to managing employees

Anyone sitting on their couch down-under watching the Australian Open tennis final on channel 9 last Sunday would have been very surprised to see in the middle of a break between games that Rafa

How do you choose the destination of your next holiday? Are you talking to friends? Looking at pictures on travel websites? You’re probably scrolling through your Instagram feed seeing your friends

Johan van der Merwe is one of our "go to" food and drink stylists here at Neworld. His beautifully loose, effortless style brings a delicious flair to the shots his work produces. He has worked with

If you haven’t seen Yorgos Lanthimos’s The Favourite you are missing out. It is no normal 18th century English drama. It centres on Queen Anne (played by Olivia Coleman) who is traumatised and

Blue Monday has come and gone, payday is so near yet so far, Christmas is a distant memory and somehow it feels like 76th of January. Fear not, the Cadbury’s Creme Egg hunt is back and it’s

Packaging is often the most critical marketing touchpoint for your brand. Obviously, this is especially true in the food and drinks sector. Not only does it serve a function, but it also forms an