Neworld, Great relationships build great brands

Exactly 5 months ago, I traded the sunny shores of India for the cobbled streets of Dublin. So far I haven't been doing too bad adjusting to the rainy Irish weather and the interesting cultural

The New York Times recently ran a story about a 1950s French font that, as they describe it, has ‘taken over’ New York. The typeface has proliferated on storefronts in parts of the city,

It's that time of year when we're all counting down to Santy! And once he's come and gone, we're all planning fresh new starts, and opening up the first pages of our brand new, fresh paper smelling,

Italic recently launched a $13 million investment and a waiting list of 100K eager shoppers. They’re a members-only club offering luxury products without the shiny logos. Or high price tags.

The Pantone colour guide system is a basic design tool that is a vital part of a designer’s toolkit. You will find a Pantone Book on the desk of every good designer. It’s used to communicate and

Black Friday phenomenon in Europe, is it just another sales tactic or can we really bag a bargain?? Traditionally Black Friday is on the day after Thanksgiving in America and regarded as the start

Last week, I was asked by the Sunday Independent to share my thoughts on the Advent Calendar. It got me wondering where they came from and what they were all about. I’ve always had the idea that

Retro vintage designs are never more evident than at Christmas time. These designs can be found on packaging in every supermarket throughout the country. Nostalgia being one of the key selling points

I’m just two weeks back from the Web Summit so I’ve had time to reflect on this year's Lisbon extravaganza. This annual meeting of the tech community keeps growing and growing with figures

Ah Twitter... Nothing much to say here except twitter sometimes makes me chuckle... Dogs... Subscribe to Viral Viral on Youtube! --> https://t.co/n3fV2b8UCX

Our obsession with coffee continues! A veritable plethora of coffee shops have opened here in Dublin in the past 5 years. Dublin has now over 50 Starbucks alone, while the chain in Ireland has more

The days are shorter, there’s a chill in the air and the Brown Thomas Christmas window display is in full swing! Christmas will be here before we know it. Around this time of year, I start to make

The simple yet sublime work of illustrator Jean Jullien stands out against the visual clutter of our daily newsfeeds. His work reminds us that concept is king and, when it comes to conveying a

It is the most common term used in our day-to-day lives - “if only I had more time”. Time is that elusive thing that is so precious and yet so scarce. In Neworld, we've tried to come up with

A definite hot topic in 2018 in the world of packaging is packaging waste. I was recently at a Bord Bia hosted night about the buying habits of millennials and how to attract their business. It spoke

What differentiates design from art is the functional aspect - design is about problem solving - communicating a message, an idea or an action. This is no more so than in signage and particularly

Once upon a time, there was a castle. This was no ordinary Castle. This was a city castle, complete with a ghost… Intrigued? We certainly were. What a pleasure it was to work with Clontarf Castle

For some, All Hallows' Eve may not be a big deal, but for others it is. I was born in a country that didn’t celebrate Halloween. It's something that only started to pick up in recent year due to

Tiz the season of leaves falling, dressing up in costumes and asking neighbours for sweets and treats. But if you don't wish to dress up as a Vampire or Frankenstein and go knocking on doors does not

While doing my civic duty and heading to the polls Friday morning I couldn’t help but question ‘those posters’, whose sole purpose is to entice, sway or confirm my opinion. Why do they all