Neworld, Great relationships build great brands

Walking around Dublin, depending on how observant you are, you may have noticed some strange, little lost stickers. If you haven't keep an eye on the lookout for street signs, lamp posts and power

Girl with Ballon Earlier this month, Banksy made headlines around the world when his painting, ‘Girl with Balloon’, was sold in Sotheby's auction house. The value of the artwork reached more

Known as America’s ‘coolest city’, Portland, Oregon is the city of hipsters, vegans and ‘weirdos’. This Northwestern town smells of malt from the countless breweries and everyone owns a dog

Get yourself up to speed with 5 of the newest tech terms Crowdturfing Most of us read reviews before buying products or making a booking online. But some unscrupulous firms are now paying people to

The relationship between the marketing and finance department is often stormy. Marketers, it is assumed, are all creative, while the finance people are only concerned with the profits and cash

Last August, a mysterious symbol began to appear in a variety of locations throughout the world. These included London, New York, Turin and Tokyo amongst others. The unique implementation of this

I’ve always been intrigued with creative thinking- how to best tap into that creative part of my brain and make creativity a reliable habit. I recently purchased the book Hegarty on Creativity

Company culture is the new buzz phrase in business today, but what does it actually mean and why does it matter? According to Frances Frei and Anne Morriss at Harvard Business

With the launch of Conor McGregors “Proper No. Twelve Whiskey” there’s a growing trend with celebrities to create their own range of spirit drinks. It definitly launched to mixed reviews and

They call us Generation Y, The Boomerang Generation, The Peter Pan Generation or more commonly, Millennials. We’re the young adults born between 1981-1996 who have a reputation of being “lazy,

1. Focus on content Content is the most vital part of your website. Your content will win the attention of your customers, letting the other elements of your website (design, imagery, videos,

Photo cred: Rainbow Kids Boutique Facebook As a mother, I’m constantly on the lookout for the best quality of products and brands that I can provide my children - whether it be the food they eat

I never really paid much attention to Christmas ads growing up. Looking back, I guess Coca-Cola had established a style back in ‘god knows when’ and that was “the Christmas look" everyone

They say “seeing is believing,” but can you really trust what you see? I've come across many surprises with visuals while surfing the internet or even working, that have made me like

I am currently reading what's considered the 'creative bible for those looking to succeed in life, business and creativity' - Damn Good Advice by George Lois. And a section I came across was his

As Irish TV watchers may have noticed, TV3 has recently rebranded as Virgin Media TV. The channels formally known as TV3, 3e and be3 have been renamed as Virgin Media One, Virgin Media Two and

Vincent van Gogh is rightly credited as the father of modern art and his work still inspires almost 125 years after his death. His choice of subject, brushwork and sense of style still fires the

Last Monday, I was asked by NewsTalk’s Henry McKean to comment on Paddy Power’s Museum of Mischief and where the bookmaker company has come from a branding point of view. And it got me

Consumers' ever-evolving tastes and attitudes often influence a packaging update or complete redesign. Recently, a famous U.S. brand ‘Barnum's Animal Crackers’ updated their iconic design due to

Your business has many facets and a variety of talent within its walls. The main players might include CEO, sales/marketing, finance, technology, product development and administration - all working