Neworld, Great relationships build great brands

‘Take care of the pence; for the pounds will take care of themselves’, William Lowndes, the British Secretary of the Treasury, 1696–1724. Accountants like to save money. This trait is a

Today on shelf, it is easy to find packaging using a variety of different colours, substrates and finishes. Of these, colour use is normally confined to using the full-colour process palette. This

Last week, beer-giant, Carlsberg, announced that it is taking a bold step against the amount of plastic waste it generates by changing a 50-year-old element of its packaging. As part of its

So the other day as I was walking through our design studio I stopped to look at what one of our Designers was working on. As we do a lot of work with luxury brands, she had images of beautiful

First played in 1927 and named after English seed merchant Samuel Ryder, the Ryder Cup, organized jointly by Ryder Cup Europe and PGA, is a biennial golf tournament that pits twelve-player teams of

Last weekend I was scrolling through documentaries to watch on Amazon Prime when I came across Pepsi vs. Cola: The Marketing Battle of the Century. The marketer in me was intrigued to watch the 53

Q: What do Ireland and Poland have in common? A: Aside from both having a large Catholic population and a history of being invaded by their immediate neighbours, it also turns out they are the

Dublin born Aoife Dooley blew me away in her 10-minute ‘tazz-like’ explosion onto the big stage for Offset earlier this year. OMG what a character! Bigger than life and oozing charm, wit and

Since 1788, The English Market in Cork has been home to hundreds of traders from around the county. The 230-year-old roofed food market is the oldest in Ireland and was built by a Protestant or

By chance I recently came across an article I wrote in 2012 for a marketing magazine. It was loosely about social media, the value for companies of being active on social networks, privacy and

Branding surrounds us 24/7/365. Whether we realise it or not we are constantly being bombarded with company names, logos and images. Take the humble take away coffee - brands are fighting for their

According to research 90% of our assessment of a product is made on colour alone. If we don’t like a colour palette chances are we won’t buy the product or stay on a website for very long.  On a

Whenever I’m wandering around a gallery space I often find myself gazing at a painting and wondering how it got here? How did this painting begin its creative journey? Well, recently I was in Green

A couple of weeks ago I found myself dropping in on one of my favourite haunts in Dublin, Glasnevin Cemetery. You see, every once in a while a friend comes to town, and where better to get a crash

Brand guidelines define how a brand exists and communicates. Yes, they are important! And there are a few reasons why: Clarity Firstly, brand guidelines provide an understanding of your

Last Monday, 13th of August, the inhabitants of New York City awoke to a brand phenomenon Their local newspaper, the New York Post, was on sale as usual but did not look as usual. Its iconic front

What is tone of voice? Behind the veil of branding mystique, tone of voice is exactly what it says on the tin. It’s an understanding that it’s not what you say, rather the way in which you say

That dreaded question the Interviewer asks – 'Do you have any questions you would like to ask us?' The biggest mistake you can make is to say ‘no’. This is your opportunity to show you have

Branding is a strange business to be in. Most clients want you to have experience in their sector... but not too much experience. If you are designing a whisky bottle, it’s great if you’ve worked

Brand Strategist A branding agency with over 30 years’ experience, at Neworld we put strategic thought at the heart of everything we do. We’re on the lookout for a brand strategist to join our