Neworld, Great relationships build great brands

A tiny coffee shop in a tiny town, Little Wolf is no Starbucks. But as a brand with buckets full of character, it goes to show that a bit of personality goes a long way. In a world of brands

Fictional brands are often created to avoid legal entanglements, but also for laughs! Some of these brands have become director trademarks, while others have become inside jokes that are used in

Those of you who don’t know Midleton Rare, it is an Irish whiskey distilled in East Cork in the same distillery where Jameson is made, Co. Cork Midleton. Each bottle is individually numbered and

Neworld have developed quite a few restaurant websites over the years and we've learned a thing or two about how to create effective and engaging sites that help build loyal customers and drive

I recently read an article in It's Nice That, an online design magazine, by Nayoung Kim talking about custom typefaces and if they are worth the hype: Custom is a magic word. Everyone wants to be

A blank canvas or a blank page can be very intimidating. At this very moment, I have four large blank canvases just sitting in my studio waiting for me. I have been painting regularly for the last

Why not take a moment on your next commute into Dublin city to really take in your surroundings, you may be surprised... Dublin city is making a statement with its architecture! Mixing the old

Do you ever wonder about the meaning behind certain phrases or sayings? I’m sure I’m not alone in using a number of well-known expressions in my daily conversations, yet never giving a moment to

While I understand it’s not for everyone, I have to admit that cruises have come a long way in the past 30 years. My first trip was to the Caribbean at 13 and the only activity for a kid my age was

The topic that nobody wants to talk about One issue that frequently raises my blood pressure is how little thought most people put into planning for their retirement. It is important for everybody

Record temperatures, packed beaches and smiley happy people - Ireland in June 2018 has been (to borrow from The Merrymen) feeling hot, hot, hot. However, if sunburns, water shortages and sweaty

Teeling Whiskey Have you heard about the bird? I was enlightened about the meaning behind this whiskey’s logo during a tour of their Dublin 8 HQ. At a glance you might pass this logo over as a

So you’ve got the interview – fantastic! Now the panic sets in – what will they ask me and how do I answer them to show off me as my best self. I have put together six most likely questions

If you were ever in doubt what a behemoth the World Cup is from a branding point of view have a browse through the fifa.com website. Under the marketing section there are pages and pages about

Where it all began When first thinking of a meme, cat images and crying Jordans come to mind, but the origin of ‘the meme’ has a more surprising, philosophical past than you think… The

Strewth mate, it’s hotter than a shearer’s armpit don't ya reckon? So if you're feeling drier than the Simpson Desert and as hungry as a vegetarian at an Aussie barbeque convention, it's time

No matter the industry or sector, business to business brands seem to have a deep-rooted aversion to emotion. The idea of it simply repulses them. It's like some kind of highly contagious virus

Street art is no longer seen as illegal or tacky, splashed on buildings around the city. It has become an art movement that is growing bigger and bigger by the moment. I must confess, I’m a sucker

What comes first when it comes to choosing your beer and why? As a fan of craft beer, a draft just cannot be beaten especially with the weather we're having lately. Beer garden, a glistening pint

It’s yet another summer of sport and as we reach the start of July it means it will soon be time for another Tour de France. I know for most it’s of little interest but I’ve been a fan of