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Johan van der Merwe is one of our "go to" food and drink stylists here at Neworld. His beautifully loose, effortless style brings a delicious flair to the shots his work produces. He has worked with

Exactly 5 months ago, I traded the sunny shores of India for the cobbled streets of Dublin. So far I haven't been doing too bad adjusting to the rainy Irish weather and the interesting cultural

A definite hot topic in 2018 in the world of packaging is packaging waste. I was recently at a Bord Bia hosted night about the buying habits of millennials and how to attract their business. It spoke

This year has seen the rollout of a completely reimagined range of food packaging solutions for Harvey Nichols. It is replacing the iconic monochrome photography packaging that has, without doubt,

Tiz the season of leaves falling, dressing up in costumes and asking neighbours for sweets and treats. But if you don't wish to dress up as a Vampire or Frankenstein and go knocking on doors does not

With the launch of Conor McGregors “Proper No. Twelve Whiskey” there’s a growing trend with celebrities to create their own range of spirit drinks. It definitly launched to mixed reviews and

3 noteworthy trends in Pet Food that are influencing brands and the packaging they produce We all love our pets and I will certainly admit to the ridiculous adoration I hold for my very happy albeit

Consumers' ever-evolving tastes and attitudes often influence a packaging update or complete redesign. Recently, a famous U.S. brand ‘Barnum's Animal Crackers’ updated their iconic design due to

Today on shelf, it is easy to find packaging using a variety of different colours, substrates and finishes. Of these, colour use is normally confined to using the full-colour process palette. This

I love all aspects of design - from interiors to textiles to architecture, so I automatically find my job as a packaging designer fun and interesting. At art college, I found the concept and

Firstly let’s break this down into layman’s terms - what is a category cue, I hear you ask? Category cues are the expected design elements and information or colours that allow a product to sit

Putting together a packaging brief can seem like an overwhelming task. Clients often ask us where they should start - what are the most important elements to consider and how do they feed into the

Those of you who don’t know Midleton Rare, it is an Irish whiskey distilled in East Cork in the same distillery where Jameson is made, Co. Cork Midleton. Each bottle is individually numbered and

I am a lover of cosmetics and makeup… Sephora is my Disney when on holidays - I get jittery and excited before entering its doors! My love of make-up goes back to watching my maternal Grandmother

With the World Cup over for another four years, France has updated their badge with their second World Cup star. During the World Cup, 1966 nostalgia was fervent in the UK and England fans were

Record temperatures, packed beaches and smiley happy people - Ireland in June 2018 has been (to borrow from The Merrymen) feeling hot, hot, hot. However, if sunburns, water shortages and sweaty

Absolut Vodka…please take a bow. For the design community, the brand has always lifted our spirits with the brand's intrinsic link to creativity. But the brand has also a long and successful

What comes first when it comes to choosing your beer and why? As a fan of craft beer, a draft just cannot be beaten especially with the weather we're having lately. Beer garden, a glistening pint

There has been a bit of talk about Svalbardi. A luxury brand that is marketing itself as a gift you can enjoy, " yourself, with colleagues, friends, or loved ones” The packaging consists of

Limited edition packaging can be a great way to entice consumers, both established and new, to buy. Often of a higher quality than the brand’s standard packaging, the limited edition version is