Neworld, Great relationships build great brands

Making informed decisions on what products to buy should be easier than ever due to clearer labeling and packaging information. That’s not to say that some claims can be misleading, but the

Over recent years, there have been many advances within the design and print industry with regard to packaging production. Substrates, print quality and finishes have all made incremental strides and

You'd be hard pushed to find a global brand that doesn't have a view on sustainability. So much so that some would suggest overuse has eroded its true meaning. And there's others that would argue

Whether it’s a tasty piece of typography or some mouthwateringly juicy food photography, there are numerous ways to create a drool-worthy piece of packaging that will tempt your potential

Who would have guessed that the all-time favourite soda pop would ultimately become one of the biggest targets in our present day war on sugar! From its nostalgic glory days to the buzz of making

Galleries and museums are full of design icons, but when I visit a new city I’m just as intrigued as to what different packaging I’ll discover at the local corner shop or supermarket. The story

Your mother may have told you that it’s what's inside that counts, but when it comes to selling your product, it’s a superficial world! Your product’s packaging design will directly impact its

So maybe this minimal thing is starting to filter into the packaging world? Coke's new Diet range is beautifully simple. And what's the best way to stand out against a busier ice-cream

Something special happens when two iconic brands come together and the partnership between Glenisk and the IRFU is no different. A powerhouse pair, they put a focus on promoting healthy eating

­­They say breakfast is the most important meal of the day. But how much does that influence what you feed your kids in the morning? Although parents may have good intentions, giving kids something

Every baby is the apple of their parents’ eye – so what better way to raise awareness for the launch of Glenisk’s baby yogurt range than to go on a quest to find some adorable babies! With

It’s no news that the craft beer market has well and truly exploded. In fact, craft beer production and consumption in Ireland has increased sixfold since 2012 (Bord Bia, 2016). And with new brands

Eating healthy doesn’t always go hand in hand with convenience. It’s way too easy to grab a chicken fillet roll, or scoff a bag of crisps to stave off those hunger pangs. Inspired by healthier