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Ireland’s Digital and Social Media Statistics 2018 » From Generative AI technology that seems to defy all sorts of piercing scrutiny to produce impressively coherent creative work, immersive

As we move forward in 2021 there’s a number of digital and social media trends that are worth reflecting on. These trends are, of course, mostly driven by the pandemic, but it’s important to

Apple’s iOS 14 update is going to disrupt the social media advertising model we know and love. Discussing privacy with your team or clients can be tricky, there’s a lot going on and many ways to

In recent blogs we spoke about being authentic and building brand loyalty on social media. We suggested that a key part of creating an authentic social media presence and nurturing brand loyalty is

We mentioned a few weeks ago that our No. 1 piece of advice for brands marketing on social media is to be authentic. This is because the collaborative and participatory nature of Web 2.0 created the

Located in the footprint of the former Guggenheim Museum, Prada’s NY SoHo store is almost un-shoppable. The main floor holds very little product with the space dominated instead by an oversized

First things first, increasing social media followers is not a marketing objective for your brand. There are however a number of objectives which can be achieved more efficiently with a larger number

In the attention economy, where supply is increasingly limited, social media marketing offers access to under-priced attention. In other words, marketing on social media is one of the most cost

The collaborative and participatory nature of Web 2.0 created the foundations for the rise of social media platforms. Brands rushed into this new opportunity to reach their audience with flashy tools

Welcome to another instalment of our digital and social media marketing review aimed at keeping digital marketers on their toes in 2020. In recent months, Mark Zuckerberg, recovering from multiple

2018 was the year that brought you GDPR, the Cambridge Analytica scandal and Mark Zuckerberg drinking water in front of the US Congress. In other words, it was a year when social media news went from

Instagram has more than 1 billion active users, it boasts higher engagement rates than any other social media platform. With the right strategy you can make Instagram work for your brand. Using

Have you considered using comics or comic-like visual content in your brand storytelling efforts? If not, then let’s talk about it today- once in a while your brand should show that it's not afraid

We are consuming a huge amount of information every single day. Social media, online newspapers, blogs from think they know-it-all accountants, news bulletins. It can be a little a little

Ah Twitter... Nothing much to say here except twitter sometimes makes me chuckle... Dogs... Subscribe to Viral Viral on Youtube! --> https://t.co/n3fV2b8UCX

For some, All Hallows' Eve may not be a big deal, but for others it is. I was born in a country that didn’t celebrate Halloween. It's something that only started to pick up in recent year due to

By chance I recently came across an article I wrote in 2012 for a marketing magazine. It was loosely about social media, the value for companies of being active on social networks, privacy and

Where it all began When first thinking of a meme, cat images and crying Jordans come to mind, but the origin of ‘the meme’ has a more surprising, philosophical past than you think… The

Digital and Social Media Trends for 2023 » So it goes without saying that we live in an age where technology proliferates and prevails. It shapes the way we work and live. And sad as it may be,

What is a Social Media Influencer? A social media influencer is a user who has established credibility in a specific industry. These influencers have direct access to a large audience and can