Neworld, Great relationships build great brands

Inspiration from India Myself and two colleagues are just back from a short trip to India (as you do), and it was certainly a full-on overwhelming cultural experience, a world away from a hop over

They’re just for twenty-somethings. They’re making us lazy. They’re destroying language as we know it. They’re crass. They’re definitely not work safe. Emojis get a tough time but it’s

Four years ago I wrote an article for a magazine about the basics of search engine optimistation. I stumbled on the text again recently and was surprised to see how much is still relevant, at least

Using video to promote brands is becoming increasingly important in marketing. With good quality, inexpensive cameras, it’s getting easier to shoot, edit and upload video content. It’s easier for

The internet of things is a fascinating concept, where every offline object imaginable is connected in someway to the online world. When machines start talking to each other they can be used to make

There's been countless articles posted on Google+ in the last few weeks. Is it a Facebook killer, a Twitter killer, a LinkedIn killer a Foursquare killer? The truth is it's probably none of the

The last few weeks have been kind of important for Facebook's virtual currency Facebook Credits. It's now available to purchase in 47 different currencies, from Bolivian Boliviano's to Chinese Yuan's

I read through a fairly lengthy article on Wired.com this morning detailing the last year of progress in delivering the new Google + product. I haven't tested the product yet so these are only my

A few weeks ago I came across this interesting article on Twitter alerting me to Klout Perks. I'm not sure how familiar you might be with Klout, but it ranks you based on your social media activity.

Facebook updated their guide to Insights not so long ago. It's a very useful guide and a must read for any page administrators. Understanding how your Facebook marketing is performing (and not just

Twitter isn’t the most obvious platform for marketers to engage in. The 140 character limit is probably the biggest stumbling block. It’s restrictive and requires marketers to be even more

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was

in March we completed a project for Glenisk called the Tune Challenge. The purpose of the campaign was to find the soundtrack to a Glenisk TV advert, from tracks submitted by Fans via Facebook. The

Updated June 21st with Foursquare data. I've been collecting data on social media in Ireland since the last post back in February on the Neworld Blog. There's certainly enough new data to warrant

Update May 24th: A 5th nomination for Neworld in the Social Media Awards, this time for Agency Use of Social Media. The finalist list for the Social Media Awards came out earlier this week.

Last October I posted on how Bing and Facebook were going to integrate their search offering, to bring social signals deeper into search results. This week Bing announced even greater integration

This past week has seen the release of some interesting research in the UK and the USA as to the use and awareness of location based social network services. The two biggest of which are Foursquare

A year ago I wrote, on another blog, how Facebook would often make huge platform changes without giving any notice to businesses or developers. It angered a lot of people who depend on the platform

If you want social media to work for you, then you have to be prepared to invest time in it. That's the clear message you get from reading the latest Social Media Marketing Report by Michael Stelzner

In keeping with yesterdays post on what Facebook Deals really means for the Facebook platform I found this infographic which explains the differences between the main players in the daily deals