Neworld, Great relationships build great brands

I was always surprised at how clunky the older version of Twitter was, having to navigate away from the main focus of the site - the stream, in order to check direct messages or tweets mentioning

Last Friday Comscore released a study looking at the penetration levels of the business  social networking website Linked In. Surprisingly Ireland came in second only to the Netherlands, and well

The social network field is going to get more and more crowded in the coming months. While several new and existing networks get ready to compete, Facebook are widening the gap between them and any

last week Apple's Steve Jobs announced the new iTunes 10 download would come with a new feature - a social network called Ping. The service has been available since the end of last week and allows

A quick post just to let you know that I'm going to be Alex Gibson's guest on The Persuaders radio show tomorrow (Friday). I'll be on for 20 minutes just after 1pm GMT.I'll be discussing all things

This is the second of two posts looking at setting up a business blog. The first part, with tips 1 - 8, can be found here. Tips 9 - 16 are below. 9 - Developing Blog Content Ideas Another

I came across this interesting presentation last week posted on the We Are Social blog, into why social media projects fail. The slides are based on an undercover study conducted by the Brand Science

Google have re-packaged their Realtime search tool with a few useful new options that could turn it into a very useful social media monitoring service. Realtime was launched late last year to provide

I'm not sure if it was this article yesterday that drew my attention to the rise Facebook spam, or maybe it was a product page that contained 23 spam messages in the top 25 posts on its wall. Landing

Blogging can be time consuming, difficult and very hard to maintain frequency of posts once the initial momentum has worn off. But more and more studies identify consumers as using the internet to be

Facebook Places was the big social media story of last week when it was launched in the USA. Although there is no official launch date of the service in Europe as of yet, it has big implications for

Yesterday, or very late Wednesday night depending on how you see it, Facebook announced the roll out of its new Facebook Places service. I thought it might be worth waiting for the dust to settle and

Although the Google Streetview cars were seen in Ireland earlier this year and in 2009, there's still no confirmed date for the launch of the service in Ireland. The service is incredibly useful for

I spend a good portion of my week looking at different aspects to Facebook. Coming up with new ideas on how Facebook (and other social media channels) can be better utilised for marketing. While I'm

I often get asked 'how often should I post on a blog or a Facebook page?' There is no definitive answer because it depends on the business. If I 'like' a news organisation on Facebook I'd expect a

After almost 9 months of speculation Facebook finally allowed developers to see the new look, reduced size custom tabs. Since late last year Facebook have been warning developers the size of custom

Yesterday Channel 5 in the UK announced it was to embed its catch up player into Facebook. It's a significant move for the TV channel and also for Facebook in its battle to drive up content. Content

Last year I conducted a qualitative research project amongst a dozen Irish and UK users of Facebook. The aim was to understand why they were fans of brands and what their opinions on social network

Just why is content so important in social media marketing? To identify this we need to understand the role of traditional communications, that of TV, print and radio, against social media. The

In some quarters there's a failure to understand what social media is 'about' and how it can be utilised for brands. Here’s some practical information about how social media for brands doesn’t