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Ireland’s Digital and Social Media Statistics 2018 » From Generative AI technology that seems to defy all sorts of piercing scrutiny to produce impressively coherent creative work, immersive

Welcome to another instalment of our digital and social media marketing review aimed at keeping digital marketers on their toes in 2020. In recent months, Mark Zuckerberg, recovering from multiple

2018 was the year that brought you GDPR, the Cambridge Analytica scandal and Mark Zuckerberg drinking water in front of the US Congress. In other words, it was a year when social media news went from

Ah Twitter... Nothing much to say here except twitter sometimes makes me chuckle... Dogs... Subscribe to Viral Viral on Youtube! --> https://t.co/n3fV2b8UCX

I read through a fairly lengthy article on Wired.com this morning detailing the last year of progress in delivering the new Google + product. I haven't tested the product yet so these are only my

Twitter isn’t the most obvious platform for marketers to engage in. The 140 character limit is probably the biggest stumbling block. It’s restrictive and requires marketers to be even more

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was

Updated June 21st with Foursquare data. I've been collecting data on social media in Ireland since the last post back in February on the Neworld Blog. There's certainly enough new data to warrant

If you want social media to work for you, then you have to be prepared to invest time in it. That's the clear message you get from reading the latest Social Media Marketing Report by Michael Stelzner

A couple of recent reports by Comscore and Ipsos MRBI into social media usage in Ireland have been recently released (links to sources at the end). They provide the most up to date look at the reach

As part of my master's thesis a couple of years ago I conducted research into why people unlike brands on Facebook. The most common reasons given were receiving too many messages from brands (ie.

A recent article I wrote for Marketing.ie Magazine has just gone live on their website. The article looks at some of the myths and misunderstandings related to social media and its use in marketing.

This has been out about a week now but it's well worth a look. Its demonstrates how, as midnight on New Years Eve is celebrated around the world, people turn to Twitter to ring in the new year. In

It's that time of the year when end of year lists begin to populate websites, blogs, newspapers, magazines, radio, tv shows. Here's a list of all those end of year social media lists that a look back

Here's some more examples of Twitter being used for marketing purposes. You might also wish to check out an earlier post on the very subject from a few weeks back. Just to clarify one of the comments

I found some really interesting examples of Twitter being used for marketing that I thought I'd share. Twitter, in my opinion, is a fantastic news source. The speed at which stories are spread across

I was asked by a client last week if Twitter and Facebook had superseded the blog? It's an interesting question because a lot of the attention, in terms of words being written about and visibility in

While we wait for the new look Twitter to arrive over here. I've compiled a list of ten quick Twitter tips to consider when using the platform for business. 1. Define what exactly Twitter will be

I was always surprised at how clunky the older version of Twitter was, having to navigate away from the main focus of the site - the stream, in order to check direct messages or tweets mentioning

I came across this interesting presentation last week posted on the We Are Social blog, into why social media projects fail. The slides are based on an undercover study conducted by the Brand Science