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Ireland’s Digital and Social Media Statistics 2018 » From Generative AI technology that seems to defy all sorts of piercing scrutiny to produce impressively coherent creative work, immersive

2018 was the year that brought you GDPR, the Cambridge Analytica scandal and Mark Zuckerberg drinking water in front of the US Congress. In other words, it was a year when social media news went from

I suppose it helps to have a big budget but Apple continually hit the nail on the head when it comes to getting into the heads of it's consumers. They do a great parody of our Covid 19 lives working

Anyone sitting on their couch down-under watching the Australian Open tennis final on channel 9 last Sunday would have been very surprised to see in the middle of a break between games that Rafa

Walking around Dublin, depending on how observant you are, you may have noticed some strange, little lost stickers. If you haven't keep an eye on the lookout for street signs, lamp posts and power

We live in a fast moving, action packed world. Bombarded on a daily basis with messages, "likes", "emojis" and hashtags. This creates a challenge for brands to engage and create a human

Using video to promote brands is becoming increasingly important in marketing. With good quality, inexpensive cameras, it’s getting easier to shoot, edit and upload video content. It’s easier for

Updated June 21st with Foursquare data. I've been collecting data on social media in Ireland since the last post back in February on the Neworld Blog. There's certainly enough new data to warrant

If you want social media to work for you, then you have to be prepared to invest time in it. That's the clear message you get from reading the latest Social Media Marketing Report by Michael Stelzner

It's surprising the amount of brands not using video content to reach out to customers. It's getting easier and easier to produce video, free to host it and easy to distribute through existing online

Last year Youtube asked its users to submit clips of their life on July 24th, 2010. Over 80,000 clips were submitted from 192 countries. Of the 4,500 hours of footage submitted 1125 clips have since

Youtube has spent much of 2010 ramping up its service offering to both viewers (to keep them  on the site for longer) and to brands (for the cash). One recent addition to the Youtube stable has been

It's that time of the year when end of year lists begin to populate websites, blogs, newspapers, magazines, radio, tv shows. Here's a list of all those end of year social media lists that a look back

I came across this interesting presentation last week posted on the We Are Social blog, into why social media projects fail. The slides are based on an undercover study conducted by the Brand Science