Neworld, Great relationships build great brands

There is one thing that you can usually rely on - hotel restaurants are going to be overpriced, bland affairs, disappointing in their food offer and decor. The corporate traveller who has arrived

What is a Social Media Influencer? A social media influencer is a user who has established credibility in a specific industry. These influencers have direct access to a large audience and can

Whether it’s a tasty piece of typography or some mouthwateringly juicy food photography, there are numerous ways to create a drool-worthy piece of packaging that will tempt your potential

I am a self-professed weather nerd. And maybe it's because I grew up in the 'Sunny South East' but I have never fully accepted the Irish weather's tendency towards the wet. It's not that I'm in

Who would have guessed that the all-time favourite soda pop would ultimately become one of the biggest targets in our present day war on sugar! From its nostalgic glory days to the buzz of making

Human instinct isn’t always given the credit it deserves. All animals use their natural instincts to survive and make decisions – we accept this as a fact. However, as humans we don’t always

Like most people, the Aurora Borealis, aka Northern Lights, were always on my bucket list. The pops of dazzling pink, green and purple dancing across the night sky always fascinated me. Last month

https://youtu.be/P3Bd3HUMkyU Make, Play, Discover Few companies today can evoke the same amount of childlike wonder as Nintendo. And now the electronics company has turned the digital world on its

Inspiration from India Myself and two colleagues are just back from a short trip to India (as you do), and it was certainly a full-on overwhelming cultural experience, a world away from a hop over

Wha!? … Vex-ill-ology; The study of flags. I’ve always been drawn to flags and to me the reasons are clear. Much like a brand or brandmark, flags are a way of uniting a set of people,

They’re just for twenty-somethings. They’re making us lazy. They’re destroying language as we know it. They’re crass. They’re definitely not work safe. Emojis get a tough time but it’s

Ever evolving and always beautifully designed My love of books goes way back. I would happily hide away in The Exchange Bookshop in Dalkey for hours at a time. It was amazing how far my pocket money

Why Keep a Sketchbook? For me, all my creative ideas start in my sketchbook - I think it’s a practice that every good artist does. Keeping a sketchbook is a discipline, one

The power of colour and its association with its country of origin cannot be underestimated. Think of green and its association with Ireland and St Patrick’s Day - a now global phenomenon with the

When it comes to branding I have always asked the big question – the why? Why do certain brands act one way and others another? The obvious answer is that each and every brand is different - it’s

The whiskey industry is booming and Ireland is having its moment. What many are deeming a “Whiskey Renaissance,” Irish whiskey sales have increased by over 300% in the last 10 years - now

I got my tattoo on Haight Street in San Francisco in 1996, at the very wise age of 25. I wasn’t trying to be rebellious or exert my independence. I was deeply drawn to the design: it’s a bit dark

Every successful business invests a considerable amount of time and money into building and nurturing their brands. As with any cost the management and shareholders need to know whether this

On Thursday evenings, a local radio station has a feature with Johnny Giles, an ex- Leeds United legend (as they say in the business), offering opinions on all things English football. He often

Galleries and museums are full of design icons, but when I visit a new city I’m just as intrigued as to what different packaging I’ll discover at the local corner shop or supermarket. The story

Your mother may have told you that it’s what's inside that counts, but when it comes to selling your product, it’s a superficial world! Your product’s packaging design will directly impact its

So maybe this minimal thing is starting to filter into the packaging world? Coke's new Diet range is beautifully simple. And what's the best way to stand out against a busier ice-cream

As both movie buff and designer I’ve always been fascinated with movie poster designs. A good movie poster can set the scene and really give you a sense for the movie. Many of these posters have

Storytelling has been part of our lives for over 64,000 years. From the thrill of the hunt, captured in the Lascaux cave paintings, to King Harold’s bloody demise stitched into the Bayeux