Neworld, Great relationships build great brands

  Earlier this week Facebook launched their Facebook Studio. It's an online collection of the best marketing and advertising on Facebook. The studio is ideal for marketers, brand managers and

For research more than anything I thought it would be interesting to have a look back at facebook in 2005. Below are two interviews with Mark Zuckerberg at the time, one from Stanford is very

I've been posting about Facebook commerce a lot of late. In the last post I mentioned that f-commerce will work when it's done right and that a one size fits all approach won't work. If it's done

This is a follow up post to For & Against Facebook Commerce. Have we Reached a Tipping Point? There is evidence that f-commerce can become a powerful channel for brands in the future. But as

I've posted in the past how breaching Facebook's promotional guidelines can result in a page being suspended or deleted. It's not an easy, or cheap task, to get a page reinstated and by breaching

Will Facebook commerce work? That is the multi billion euro question that has been asked and answered many times in the past few weeks. The success, or failure, of Facebook commerce could have a

As a page admin the most important information to know is Facebook's Promotional Guidelines. Fail to comply with these and you could find your page has been suspended or deleted by Facebook. If such

Here's something we should see more of, a Facebook safety video aimed at kids. The video uses Little Red Riding Hood to explain that confirming people you aren't sure about will give them access to

I recall trying to set up my first Page on Facebook, the social network didn't make it too easy. So seeing businesses set up a profile instead of a page was understandable. No one really knew what

Facebook Check-in Deals are accessed via mobile phone and Facebook Places. They shouldn't be confused with Facebook Deals, which don't require a check-in and are accessed via the Facebook Newsfeed. 

I was recently on Alex Gibsons media and marketing show on Dublin City FM. Also on the show were Terry Prone and Alex Fitzgerald editor of Irish Tatler Mens Issue.I was discussing the need for

The Facebook newsfeed is the single most important feature of your Facebook page. According to Facebook 85% of fans interact with brands via the newsfeed. That means when fans read your updates,

Earlier today I was a guest on Alex Gibsons show Persuaders on Dublin City FM. We spoke about fan engagement on Facebook and briefly looked at a few examples. The subject of fan engagement was on my

Q. How do you measure the success of your Facebook page? Most of the time all people really care about is the amount of fans a page has. It's incredible really, after all these years it still goes

This case study has been updated to include new sales data, you can find the update here. The Client Glenisk are Irelands leading producers of organic dairy products. The business is operated

Facebook Credits is the virtual currency that's been available on the social network since the beginning of 2010. It's been mostly used to purchase virtual goods and for in-game activities - up until

A couple of recent reports by Comscore and Ipsos MRBI into social media usage in Ireland have been recently released (links to sources at the end). They provide the most up to date look at the reach

Just before Christmas I posted how the French retail outlet Kiabi, had their Facebook page, with 130,000 fans, deleted. Kiabi had breached the promotional guidelines on Facebook. Subsequently the

Writing a company blog takes a bit of time and effort. First you need to identify suitable topics, then craft a post which speaks to your readers. But there's hundreds of blogs out there covering

The turf war between both internet search engines heated up this week as the two companies released the latest updates of two of their search products. The Bing Bar version 7 and an update of Google

As part of my master's thesis a couple of years ago I conducted research into why people unlike brands on Facebook. The most common reasons given were receiving too many messages from brands (ie.

It's surprising the amount of brands not using video content to reach out to customers. It's getting easier and easier to produce video, free to host it and easy to distribute through existing online

Last night Facebook made some changes to the layout of pages. From first inspection it looks like they have taken the better aspects of the leaked profile layout from last December and thrown in some

Recently the cost of advertising on the network has been under scrutiny where the cost and click through rates has been identified as being higher than other websites. The ad's might be less