Neworld, Great relationships build great brands

There's an interesting post over on the Experian Hitwise blog examining how the UK online audience reacted to the announcement Beatles tracks would be available to download on iTunes. There's a few

This week Facebook Page admins have been provided with a new metric for their Page Insights - Post Impressions and Feedback. Previously this information was only available to pages with over 10,000

How is this for an interesting use of your data on Facebook? To announce their arrival on Facebook France's Bouygues Telecom released an application that would create an actual book of your most

Last Monday Facebook launched Messages - it's vision of how people will communicate in the future. It incorporates email, Facebook chat, messages and sms to position Facebook as the portal that

As you might guess I'm a fan of blogging, not only do I write this one, but I also have a personal one too. I've provided tips on how to set up and maintain a business blog in the past and I have

Here's some more examples of Twitter being used for marketing purposes. You might also wish to check out an earlier post on the very subject from a few weeks back. Just to clarify one of the comments

Pat Kinsley is no stranger to the Irish media, recent stints included appearances on RTE television, Newstalk and Today FM. In this video posted to the Ireland Inc. blog, he discusses brands,

Earlier this week I looked at how your posts to Facebook can gain greater visibility, aka how can they be more popular through higher ranking in Top News. After all if a post ranks higher in Top News

Facebook make regular tweaks and changes to its platform and over the last six months these changes have been about making the user experience on Facebook better. Of late the Inisghts page for admins

I had been meaning to illustrate the race for likes post with a few examples of brands doing just that - providing an incentive for large numbers of people to become fans of brands in order to

Last week I posted on how Bing search results will now feature Facebook Likes. Between that and the launch of Google Instant search engine marketing is becoming a wider field, that will require more

Another infographic, this time from the folks at Fast Company, via Adverblog. A picture says a thousand words, so what does your Facebook profile picture say about you? There's an impressive list of

Nice infographic that came courtesy of The Wall blog. How the complex search beast Google works. Full size available here.

Facebook made two big announcements in the last 24 hours. The social network is further embedding itself into Microsofts search engine Bing, and the new version of Skype (5.0 to be exact) comes with

I found some really interesting examples of Twitter being used for marketing that I thought I'd share. Twitter, in my opinion, is a fantastic news source. The speed at which stories are spread across

Over the last year Facebook has been heavily criticised over its privacy settings. It has been one major chink in the armor of Facebook and something a competitor could easily exploit. However, last

I was asked by a client last week if Twitter and Facebook had superseded the blog? It's an interesting question because a lot of the attention, in terms of words being written about and visibility in

Pat Kinsley of Neworld is on Today FM's Last Word show around 4.45pm today to discuss Bertie Ahearns new advert. Last week the News of the World launched a new TV advert featuring their high profile

Last night Facebook released some information on what the average 'liker' is like. Liker's are people that click the like button on the Facebook site and off the Facebook site through the use of

It can sometimes be difficult to keep up to date with all the new services and updates to existing products Google release. From a simple search function the company has diversified into a wide range

It may be a misconception that social media, and more-so social networks, are dominated by teenagers and early twenty somethings as research from the USA, and a little bit of number crunching I did

Yesterday afternoon Neworld MD Pat Kinsley dropped into RTE to appear as a guest on their new afternoon slot The Daily Show. It's hosted by Claire Byrne and Daithai O'Se and promises a mix of current

While we wait for the new look Twitter to arrive over here. I've compiled a list of ten quick Twitter tips to consider when using the platform for business. 1. Define what exactly Twitter will be

I was a guest on Alex Gibson's marketing and media show The Persuaders at the beginning of September. We discussed Facebook and how businesses can utilise the social network for their marketing