Neworld, Great relationships build great brands

One of my favourite programs kicked off on Sky Arts this week and it's well worth a watch whether you are an artist or not. Sky Arts 'Portrait Artist of the Year' invites professional and amateur

We are consuming a huge amount of information every single day. Social media, online newspapers, blogs from think they know-it-all accountants, news bulletins. It can be a little a little

It is the end of January and we are still in the realm of New Year Resolutions. Everything from ‘Operation Transformation’ to ‘Dry January’, renewed Gym memberships and Vegan lifestyles have

Following on a recent blog posted by Anita Kerr and myself, I have since come across some more interesting facts on employee engagement from an H.R. prospective. A key element to managing employees

Anyone sitting on their couch down-under watching the Australian Open tennis final on channel 9 last Sunday would have been very surprised to see in the middle of a break between games that Rafa

How do you choose the destination of your next holiday? Are you talking to friends? Looking at pictures on travel websites? You’re probably scrolling through your Instagram feed seeing your friends

Johan van der Merwe is one of our "go to" food and drink stylists here at Neworld. His beautifully loose, effortless style brings a delicious flair to the shots his work produces. He has worked with

We use icons in an attempt to universally represent meaning. On websites and in real life, icons are often used in place of or in addition to text. But what happens when the item on which an icon

If you haven’t seen Yorgos Lanthimos’s The Favourite you are missing out. It is no normal 18th century English drama. It centres on Queen Anne (played by Olivia Coleman) who is traumatised and

Blue Monday has come and gone, payday is so near yet so far, Christmas is a distant memory and somehow it feels like 76th of January. Fear not, the Cadbury’s Creme Egg hunt is back and it’s

Packaging is often the most critical marketing touchpoint for your brand. Obviously, this is especially true in the food and drinks sector. Not only does it serve a function, but it also forms an

What is the world coming to? Ireland’s first permanent alcohol-free bar, The Virgin Mary, is due to open from mid-February. Unheard of until now, what would my grandad, Mathew Ryan, think of it?

It’s happening more and more, big brands taking stands on socially pertinent issues. Sometimes with great success, sometimes not so much. Who could forget Pepsi’s suggestion that a soft drink was

Faith in humanity restored! Benefit Cosmetics Ireland has recently chosen Irish model Kate Grant, who has Down Syndrome, as the fresh face for its campaign to promote the brand’s new ‘Roller

The nature of my work has me take stock of all the happenings in the branding world - what brands are thriving and what brands are going for a facelift! Also, to identify whether a trend is a fad or

The world's first flat wine bottle has been brought to our attention, as it was named one of the finalists at the 30th Awards for Packaging Innovation. The packaging team and I visited the London

As web developers, Neworld often get asked to review underperforming websites to identify issues and failings. Sometimes these are formal audits that involve detailed research and analysis of the

Whilst graphic designers aren't the best spellers in the world, they're known for being sticklers for detail. One of our greatest flaws is never being able to switch off. When out and about there

Toys "R" Us was an international toy company founded in April 1948 and went into bankruptcy in 2018. Before its demise, the design studio Lippincott was brought on board to refresh the identity in

I’m calling it “The January Effect” What is it about the start of a new year that makes us want to transform and start fresh. It's almost as if we want to kick off all traces of the last year

Coming from a design background, I have always been curious about the vintage shaped fridge with the peculiar name that seemed to be a must have for anyone that fancied themselves a lover of

Arriving back at Dublin airport after your travels is never easy, especially when you have left the winter sunshine behind only to be replaced with the ever-present dull grey skies of Dublin. But

Has a takeaway coffee moved from being a daily treat into an expensive habit? On 1st January 2019, Irish VAT increased from 9% to 13.5% on hospitality services. This increase effects restaurants,

Putting your customer first truly makes a difference On a recent trip to the US, I was exposed to 2 very different experiences from the same American airline. For whatever reason, the ticket