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Smart Speaker, Smart Branding
It’s first day back to work for 2019! Yet another Christmas has bitten the dust but it’s ok folks, just another 360 days until the madness of the next one. Even with all the advance notice, there -
Christmas Cards from the Edge
Christmas time - soooomething, sooomething and wine! Tomorrow (the 20th) is the deadline for sending cards to your Irish pals (you are far too late for your friends out foreign. Forget them. They -
Branding from the Inside Out – the power of employee brand engagement
Employee engagement is pivotal to building successful brands. But are brand owners barking up the wrong tree when it comes to executing engagement strategies? In the US alone, over a $100 billion -
What does Christmas Down Under taste like?
Christmas is a funny thing Down Under. No one quite knows how best to celebrate it. The traditionalists try to mimic their European forefathers and put their turkeys in the oven, heating up the -
New WordPress on the Block
On the internet, Wordpress is everywhere. Approximately 75 million websites are powered by Wordpress which means it runs over 30% of the entire world-wide-web. It can be found everywhere from -
Tales of a survived intern
The term “intern” can be intimidating; I mean the definition literally suggests a lack of experience and knowledge. But in all honesty, it’s an opportunity to prove yourself, to show what kind -
Presence, Not Presents this Christmas
The diaries are jam-packed with parties and catch-ups, the shopping centre car parks are tailed back for miles, the tin of Quality Street you promised yourself you wouldn’t open for another week is -
Pantone Colour of the Year 2019
Say ‘so long’ to Ultra Violet and ‘hello’ to a new pink-tinted hue – Living Coral! Pantone has officially announced its colour of the year for 2019 and it does not -
Make it Special – ring any ‘jungle’ bells?
I love Christmas don't get me wrong, but as a designer the thought of Christmas mid-July sends shivers. It’s pretty much greeted with ‘bah humbug'. Another Christmas… how to create something -
Igniting a spark of magic this Christmas
Sustainability is the big word around town. It’s a broad term, one that can't quite be pinned down by a single definition. The beauty of this is that it means everyone can integrate principles of -
What logos of famous painters would look like
As a graphic designer focused on branding I’m always curious about what's going on in this industry to expand my visual boundaries and find inspiration. It’s fascinating what you can come across -
Hot food in cold weather
Exactly 5 months ago, I traded the sunny shores of India for the cobbled streets of Dublin. So far I haven't been doing too bad adjusting to the rainy Irish weather and the interesting cultural -
Why do consumers choose one brand over the other?
Quality A successful brand is a good indicator that the product or service delivers customer satisfaction. Consumers are generally risk averse and do not want to waste their money on a disappointing -
A Choc delight
The New York Times recently ran a story about a 1950s French font that, as they describe it, has ‘taken over’ New York. The typeface has proliferated on storefronts in parts of the city, -
Neworlds Top 5 Calendars
It's that time of year when we're all counting down to Santy! And once he's come and gone, we're all planning fresh new starts, and opening up the first pages of our brand new, fresh paper smelling, -
Is no brand the new brand?
Italic recently launched a $13 million investment and a waiting list of 100K eager shoppers. They’re a members-only club offering luxury products without the shiny logos. Or high price tags. -
Before Pantone …
The Pantone colour guide system is a basic design tool that is a vital part of a designer’s toolkit. You will find a Pantone Book on the desk of every good designer. It’s used to communicate and -
Happy Black Friday
Black Friday phenomenon in Europe, is it just another sales tactic or can we really bag a bargain?? Traditionally Black Friday is on the day after Thanksgiving in America and regarded as the start -
Advent Calendars
Last week, I was asked by the Sunday Independent to share my thoughts on the Advent Calendar. It got me wondering where they came from and what they were all about. I’ve always had the idea that -
Seasonal Packaging – that lasts
Retro vintage designs are never more evident than at Christmas time. These designs can be found on packaging in every supermarket throughout the country. Nostalgia being one of the key selling points -
How the Irish are influencing tech
I’m just two weeks back from the Web Summit so I’ve had time to reflect on this year's Lisbon extravaganza. This annual meeting of the tech community keeps growing and growing with figures -
For the love of twitter
Ah Twitter... Nothing much to say here except twitter sometimes makes me chuckle... Dogs... Subscribe to Viral Viral on Youtube! --> https://t.co/n3fV2b8UCX -
The Perks of Coffee Packaging
Our obsession with coffee continues! A veritable plethora of coffee shops have opened here in Dublin in the past 5 years. Dublin has now over 50 Starbucks alone, while the chain in Ireland has more -
A Christmas Experience
The days are shorter, there’s a chill in the air and the Brown Thomas Christmas window display is in full swing! Christmas will be here before we know it. Around this time of year, I start to make