Neworld, Great relationships build great brands

The simple yet sublime work of illustrator Jean Jullien stands out against the visual clutter of our daily newsfeeds. His work reminds us that concept is king and, when it comes to conveying a

It is the most common term used in our day-to-day lives - “if only I had more time”. Time is that elusive thing that is so precious and yet so scarce. In Neworld, we've tried to come up with

A definite hot topic in 2018 in the world of packaging is packaging waste. I was recently at a Bord Bia hosted night about the buying habits of millennials and how to attract their business. It spoke

Back in August 2017, The Prince Estate and Pantone Colour Institute created a standardized custom colour to represent and honour the late international icon called Love Symbol #2. The

They say that nostalgia triggers the reward pathways in the brain and causes the release of feel-good chemicals like dopamine which is why it delivers that indulgently warm glow. There are a few

This year has seen the rollout of a completely reimagined range of food packaging solutions for Harvey Nichols. It is replacing the iconic monochrome photography packaging that has, without doubt,

What differentiates design from art is the functional aspect - design is about problem solving - communicating a message, an idea or an action. This is no more so than in signage and particularly

Once upon a time, there was a castle. This was no ordinary Castle. This was a city castle, complete with a ghost… Intrigued? We certainly were. What a pleasure it was to work with Clontarf Castle

For some, All Hallows' Eve may not be a big deal, but for others it is. I was born in a country that didn’t celebrate Halloween. It's something that only started to pick up in recent year due to

Tiz the season of leaves falling, dressing up in costumes and asking neighbours for sweets and treats. But if you don't wish to dress up as a Vampire or Frankenstein and go knocking on doors does not

While doing my civic duty and heading to the polls Friday morning I couldn’t help but question ‘those posters’, whose sole purpose is to entice, sway or confirm my opinion. Why do they all

Walking around Dublin, depending on how observant you are, you may have noticed some strange, little lost stickers. If you haven't keep an eye on the lookout for street signs, lamp posts and power

We recently began a house renovation project and I was amazed at the number of times we were asked if we were doing a “Grand Design”? The channel four home design series has become so entrenched

Girl with Ballon Earlier this month, Banksy made headlines around the world when his painting, ‘Girl with Balloon’, was sold in Sotheby's auction house. The value of the artwork reached more

Known as America’s ‘coolest city’, Portland, Oregon is the city of hipsters, vegans and ‘weirdos’. This Northwestern town smells of malt from the countless breweries and everyone owns a dog

Get yourself up to speed with 5 of the newest tech terms Crowdturfing Most of us read reviews before buying products or making a booking online. But some unscrupulous firms are now paying people to

The relationship between the marketing and finance department is often stormy. Marketers, it is assumed, are all creative, while the finance people are only concerned with the profits and cash

Last August, a mysterious symbol began to appear in a variety of locations throughout the world. These included London, New York, Turin and Tokyo amongst others. The unique implementation of this

I’ve always been intrigued with creative thinking- how to best tap into that creative part of my brain and make creativity a reliable habit. I recently purchased the book Hegarty on Creativity

Company culture is the new buzz phrase in business today, but what does it actually mean and why does it matter? According to Frances Frei and Anne Morriss at Harvard Business

With the launch of Conor McGregors “Proper No. Twelve Whiskey” there’s a growing trend with celebrities to create their own range of spirit drinks. It definitly launched to mixed reviews and

They call us Generation Y, The Boomerang Generation, The Peter Pan Generation or more commonly, Millennials. We’re the young adults born between 1981-1996 who have a reputation of being “lazy,

1. Focus on content Content is the most vital part of your website. Your content will win the attention of your customers, letting the other elements of your website (design, imagery, videos,

3 noteworthy trends in Pet Food that are influencing brands and the packaging they produce We all love our pets and I will certainly admit to the ridiculous adoration I hold for my very happy albeit