Neworld, Great relationships build great brands

Photo cred: Rainbow Kids Boutique Facebook As a mother, I’m constantly on the lookout for the best quality of products and brands that I can provide my children - whether it be the food they eat

I never really paid much attention to Christmas ads growing up. Looking back, I guess Coca-Cola had established a style back in ‘god knows when’ and that was “the Christmas look" everyone

They say “seeing is believing,” but can you really trust what you see? I've come across many surprises with visuals while surfing the internet or even working, that have made me like

I am currently reading what's considered the 'creative bible for those looking to succeed in life, business and creativity' - Damn Good Advice by George Lois. And a section I came across was his

As Irish TV watchers may have noticed, TV3 has recently rebranded as Virgin Media TV. The channels formally known as TV3, 3e and be3 have been renamed as Virgin Media One, Virgin Media Two and

Today is World Tourism Day, making it the perfect time to reflect on the tourism of our own island. New data from Fáilte Ireland provides an interesting look at Ireland's tourism industry. In 2017

Vincent van Gogh is rightly credited as the father of modern art and his work still inspires almost 125 years after his death. His choice of subject, brushwork and sense of style still fires the

Marketing communications have three main objectives: Inform your customers about your brand Persuade your customers why they should choose your brand over the competitors' options Remind

Last Monday, I was asked by NewsTalk’s Henry McKean to comment on Paddy Power’s Museum of Mischief and where the bookmaker company has come from a branding point of view. And it got me

Consumers' ever-evolving tastes and attitudes often influence a packaging update or complete redesign. Recently, a famous U.S. brand ‘Barnum's Animal Crackers’ updated their iconic design due to

Your business has many facets and a variety of talent within its walls. The main players might include CEO, sales/marketing, finance, technology, product development and administration - all working

‘Take care of the pence; for the pounds will take care of themselves’, William Lowndes, the British Secretary of the Treasury, 1696–1724. Accountants like to save money. This trait is a

Today on shelf, it is easy to find packaging using a variety of different colours, substrates and finishes. Of these, colour use is normally confined to using the full-colour process palette. This

Last week, beer-giant, Carlsberg, announced that it is taking a bold step against the amount of plastic waste it generates by changing a 50-year-old element of its packaging. As part of its

So the other day as I was walking through our design studio I stopped to look at what one of our Designers was working on. As we do a lot of work with luxury brands, she had images of beautiful

First played in 1927 and named after English seed merchant Samuel Ryder, the Ryder Cup, organized jointly by Ryder Cup Europe and PGA, is a biennial golf tournament that pits twelve-player teams of

Last weekend I was scrolling through documentaries to watch on Amazon Prime when I came across Pepsi vs. Cola: The Marketing Battle of the Century. The marketer in me was intrigued to watch the 53

I’ve always had a real soft spot for anything that shows true craftsmanship. Nothing compares to the attention to detail of something handcrafted, whether it’s a precision handmade piece of

Q: What do Ireland and Poland have in common? A: Aside from both having a large Catholic population and a history of being invaded by their immediate neighbours, it also turns out they are the

Lately, I've been thinking about Designer OCD because I noticed all the designers I know have their own 'obsessions'. So I Googled it and the quote ‘I just have to have my layouts neat and tidy or

Dublin born Aoife Dooley blew me away in her 10-minute ‘tazz-like’ explosion onto the big stage for Offset earlier this year. OMG what a character! Bigger than life and oozing charm, wit and

Since 1788, The English Market in Cork has been home to hundreds of traders from around the county. The 230-year-old roofed food market is the oldest in Ireland and was built by a Protestant or

By chance I recently came across an article I wrote in 2012 for a marketing magazine. It was loosely about social media, the value for companies of being active on social networks, privacy and

Branding surrounds us 24/7/365. Whether we realise it or not we are constantly being bombarded with company names, logos and images. Take the humble take away coffee - brands are fighting for their