Neworld, Great relationships build great brands

According to research 90% of our assessment of a product is made on colour alone. If we don’t like a colour palette chances are we won’t buy the product or stay on a website for very long.  On a

Whenever I’m wandering around a gallery space I often find myself gazing at a painting and wondering how it got here? How did this painting begin its creative journey? Well, recently I was in Green

There comes a time when everyone burns the candle at both ends. A point where no matter how long you spend staring at a screen, nothing will happen. Every last bit of creative juice has been

A couple of weeks ago I found myself dropping in on one of my favourite haunts in Dublin, Glasnevin Cemetery. You see, every once in a while a friend comes to town, and where better to get a crash

Brand guidelines define how a brand exists and communicates. Yes, they are important! And there are a few reasons why: Clarity Firstly, brand guidelines provide an understanding of your

I love all aspects of design - from interiors to textiles to architecture, so I automatically find my job as a packaging designer fun and interesting. At art college, I found the concept and

There are many characteristics that separate a successful business from a business that doesn't quite make it. On average 50% of new businesses fail within the first five years, so it's important to

Last Monday, 13th of August, the inhabitants of New York City awoke to a brand phenomenon Their local newspaper, the New York Post, was on sale as usual but did not look as usual. Its iconic front

What is tone of voice? Behind the veil of branding mystique, tone of voice is exactly what it says on the tin. It’s an understanding that it’s not what you say, rather the way in which you say

Long before 'The Compton Cowboys' trotted on to our screens, before the ‘The Dancing Man’ mesmerised us in 1994 and even before those wonderfully bizarre Rutger Hauer ‘Pure Genius’

That dreaded question the Interviewer asks – 'Do you have any questions you would like to ask us?' The biggest mistake you can make is to say ‘no’. This is your opportunity to show you have

Branding is a strange business to be in. Most clients want you to have experience in their sector... but not too much experience. If you are designing a whisky bottle, it’s great if you’ve worked

Firstly let’s break this down into layman’s terms - what is a category cue, I hear you ask? Category cues are the expected design elements and information or colours that allow a product to sit

1. Investing in a logo, but forgetting to invest in the brand By definition, a logo is a graphic or a mark that identifies a company or organization. But a brand is what conveys differentiation,

So, how are you enjoying the new post-GDPR era? Are you feeling a warm sense of safety & security as you voyage through the internet? Does your data feel snugly tucked up, protected from the evil

Putting together a packaging brief can seem like an overwhelming task. Clients often ask us where they should start - what are the most important elements to consider and how do they feed into the

Brand Strategist A branding agency with over 30 years’ experience, at Neworld we put strategic thought at the heart of everything we do. We’re on the lookout for a brand strategist to join our

A tiny coffee shop in a tiny town, Little Wolf is no Starbucks. But as a brand with buckets full of character, it goes to show that a bit of personality goes a long way. In a world of brands

Fictional brands are often created to avoid legal entanglements, but also for laughs! Some of these brands have become director trademarks, while others have become inside jokes that are used in

Those of you who don’t know Midleton Rare, it is an Irish whiskey distilled in East Cork in the same distillery where Jameson is made, Co. Cork Midleton. Each bottle is individually numbered and

Neworld have developed quite a few restaurant websites over the years and we've learned a thing or two about how to create effective and engaging sites that help build loyal customers and drive

I recently read an article in It's Nice That, an online design magazine, by Nayoung Kim talking about custom typefaces and if they are worth the hype: Custom is a magic word. Everyone wants to be

I am a lover of cosmetics and makeup… Sephora is my Disney when on holidays - I get jittery and excited before entering its doors! My love of make-up goes back to watching my maternal Grandmother

A blank canvas or a blank page can be very intimidating. At this very moment, I have four large blank canvases just sitting in my studio waiting for me. I have been painting regularly for the last