Neworld, Great relationships build great brands

Why not take a moment on your next commute into Dublin city to really take in your surroundings, you may be surprised... Dublin city is making a statement with its architecture! Mixing the old

Do you ever wonder about the meaning behind certain phrases or sayings? I’m sure I’m not alone in using a number of well-known expressions in my daily conversations, yet never giving a moment to

With the World Cup over for another four years, France has updated their badge with their second World Cup star. During the World Cup, 1966 nostalgia was fervent in the UK and England fans were

While I understand it’s not for everyone, I have to admit that cruises have come a long way in the past 30 years. My first trip was to the Caribbean at 13 and the only activity for a kid my age was

The topic that nobody wants to talk about One issue that frequently raises my blood pressure is how little thought most people put into planning for their retirement. It is important for everybody

Record temperatures, packed beaches and smiley happy people - Ireland in June 2018 has been (to borrow from The Merrymen) feeling hot, hot, hot. However, if sunburns, water shortages and sweaty

Teeling Whiskey Have you heard about the bird? I was enlightened about the meaning behind this whiskey’s logo during a tour of their Dublin 8 HQ. At a glance you might pass this logo over as a

So you’ve got the interview – fantastic! Now the panic sets in – what will they ask me and how do I answer them to show off me as my best self. I have put together six most likely questions

If you were ever in doubt what a behemoth the World Cup is from a branding point of view have a browse through the fifa.com website. Under the marketing section there are pages and pages about

Where it all began When first thinking of a meme, cat images and crying Jordans come to mind, but the origin of ‘the meme’ has a more surprising, philosophical past than you think… The

Strewth mate, it’s hotter than a shearer’s armpit don't ya reckon? So if you're feeling drier than the Simpson Desert and as hungry as a vegetarian at an Aussie barbeque convention, it's time

Imagine you have just launched your brand new website - and congratulations, it's gorgeous! You're sitting at your desk, clicking around and it's all shiny and scrolly and fast and lovely, just like

No matter the industry or sector, business to business brands seem to have a deep-rooted aversion to emotion. The idea of it simply repulses them. It's like some kind of highly contagious virus

Absolut Vodka…please take a bow. For the design community, the brand has always lifted our spirits with the brand's intrinsic link to creativity. But the brand has also a long and successful

Ireland may be emerging like a Phoenix from the ashes but it is obvious that there’s been a huge shift in attitudes since the Celtic Tiger. People are tired with the unrealistic and

Street art is no longer seen as illegal or tacky, splashed on buildings around the city. It has become an art movement that is growing bigger and bigger by the moment. I must confess, I’m a sucker

What comes first when it comes to choosing your beer and why? As a fan of craft beer, a draft just cannot be beaten especially with the weather we're having lately. Beer garden, a glistening pint

It’s yet another summer of sport and as we reach the start of July it means it will soon be time for another Tour de France. I know for most it’s of little interest but I’ve been a fan of

Seeing as my last blog was all about Vexillology and with the weekend that’s in it, I thought I’d let you all know about Gilbert Baker! Who? ...Gilbert Baker was an American artist, gay rights

I call myself a UI Designer… previously called a web designer, before that I was a graphic designer! I’m not a UX Designer. Sometimes my role crosses over into the UX field prior to starting to

The iconic rainbow flag has been flying high throughout Dublin to celebrate Pride this month and has become an iconic symbol of the LGBT community. The original flag was created by the late artist

As the old saying goes, a face can launch a thousand ships... Have you ever experienced that moment you think you know someone so smile and casually nod,  saying to yourself ‘gosh where do I

Back in 2010 I wrote a blog post on Ireland Inc about Eataly, the largest artisanal Italian food and wine marketplace in the world. On discovering its existence, I pondered on the opportunity this

There has been a bit of talk about Svalbardi. A luxury brand that is marketing itself as a gift you can enjoy, " yourself, with colleagues, friends, or loved ones” The packaging consists of