Neworld, Great relationships build great brands

Whether you’re starting from scratch or trying to reinvent yourself, the name you give your business is critical. It’s often the very first impression you make on potential customers, competitors

1. Start with the biggest and most important task first. Discipline yourself to begin immediately. Persist until the task is complete before you go on to something else. 2. Select the most

Recently, celebrity TV chef and author Jamie Oliver and a group of British MPs called for a ban on the use of cartoon characters on children’s food packaging, primarily sugary cereals. This ban was

Digital and Social Media Trends for 2023 » So it goes without saying that we live in an age where technology proliferates and prevails. It shapes the way we work and live. And sad as it may be,

Limited edition packaging can be a great way to entice consumers, both established and new, to buy. Often of a higher quality than the brand’s standard packaging, the limited edition version is

I recently chatted with a number of team members at Neworld to find out exactly what we look for in a design portfolio when interviewing potential new team members. Based on these conversations

Ideally a board should have a diversity of specialists such as finance, marketing, tech. But until more designers sit at the table, the business of design will not be taken seriously at the highest

How do you choose the destination of your next holiday? Are you Pinteresting beachy destinations? Looking at travel Instagram accounts for inspiration or asking friends and family for suggestions?

I was on a Ryanair flight recently when after ordering a pack of crisps I was presented with the novel crisp concept of “Boxerchips”. I had encountered this Irish brand many moons ago, when I

Even at the best web agency, designing a website can be a challenge and every business needs a website designed with usability in mind. People can have a range of different opinions on what

What’s that old line again - sur’ if we got the weather here in Ireland you would never go abroad! Well, I think this bank holiday no one did, unless you call travelling up from all corners of

  A late comer to Offset, I popped along for the first time this year, not knowing what to expect. For me it was a casually confident guy called Richard Brim from Adam&Eve/DDB

Most people, like myself, have little or no understanding of braille - the universal tactile writing system used by and for the visually impaired. As a consequence, sighted people tend to overlook or

You're either a Coca-Cola drinker or a Pepsi drinker. And that's not by accident. The rivalry between the two brands is legendary, starting over a century ago and has taken many forms from marketing

I recently had to carry out research on social media campaigns for a client (I swear it was legitimate work related research - really!) which inevitably led via the Google rabbit hole to examples for

1: Shake n Vac Let's start with the worst... go on put the freshness back, a world class earworm, you’re welcome! 2: Harp larger Ah Sally O’Brien (she was actually English!) but anyway

Anyone taking a walk around Dublin recently can only be impressed by the incredible pieces of art that have been appearing on our streets. The developing vibrant street art scene is going from

We live in a fast moving, action packed world. Bombarded on a daily basis with messages, "likes", "emojis" and hashtags. This creates a challenge for brands to engage and create a human

Every time I turn around it seems like it’s springtime again. I love spring in Dublin. The canals become packed with people soaking in the sun, the flowers have bloomed in Stephens Green and

Making informed decisions on what products to buy should be easier than ever due to clearer labeling and packaging information. That’s not to say that some claims can be misleading, but the

Over recent years, there have been many advances within the design and print industry with regard to packaging production. Substrates, print quality and finishes have all made incremental strides and

You'd be hard pushed to find a global brand that doesn't have a view on sustainability. So much so that some would suggest overuse has eroded its true meaning. And there's others that would argue

One of the earliest decisions you make when establishing your brand is an obvious one: the name! It’s such a basic ingredient of your business that it’s easy to overlook the full potential of an

The threat of new General Data Protection Regulation on 25th May 2018 has everyone a bit scared. If you process personal data as part of your business, the GDPR applies to you. It is important to