Glenisk
The mission
Glenisk is synonymous with ‘organic’ in the Irish market. Over the years, it has built a brand that not only stands for natural, authentic products but has also led an organic movement in Ireland. With the Cleary family values at its core, Glenisk has successfully navigated a highly competitive category filled with big players and constant innovation.
For more than a decade, we’ve worked alongside the Glenisk team to strengthen its brand presence and ensure it maintains its coveted position as one of Ireland’s favourite love brands.
The question
How can Glenisk continue to stand out in an increasingly crowded category?
The yogurt category is fast-moving and highly competitive, dominated by global brands with deep resources. It’s also a complex category for consumers to navigate, with a constant influx of new products and innovations. Glenisk’s challenge has been to stay ahead of trends, capitalise on new opportunities and ensure its products always stand out on shelf.
Throughout our partnership, Glenisk has remained deeply aware of its category, consumers and brand values. This drive and determination have positioned Glenisk as a category leader while allowing it to successfully expand into new market segments.
The transformation
Over the past decade, we’ve worked alongside Glenisk applying creative thinking and design expertise to help the brand evolve while staying true to its core values.
Brand alignment and growth
We’ve supported Glenisk in evolving existing ranges and launching new product lines to ensure they fit seamlessly beneath the masterbrand, reinforcing its identity and market presence.
Building brand assets
From the striking contrast of its blue and white colourway to its iconic pot and lid pack format, we’ve helped establish key brand elements that drive recognition and loyalty.
Maximising shelf impact
Through thoughtful creative execution, we’ve delivered standout packaging that cuts through the noise and enhances navigation for consumers across all ranges, from babies and kids to fortified and indulgent.
Bringing partnerships to life
We’ve helped translate key brand partnerships and sponsorships onto pack, ensuring they align seamlessly with Glenisk’s identity and consumer engagement strategy.
The result
Through this long-term collaboration, Glenisk has reinforced its position as one of Ireland’s favourite love brands while driving innovation. By staying true to its values while embracing change, Glenisk has continued to grow its brand equity and strengthen the deep, trusting relationships it has with its consumers.
